At Primary Residential Mortgage, growth isn’t just a leadership initiative or a recruiting department metric it’s a shared responsibility. Every conversation we have, every relationship we build, and every impression we leave in the market contributes to how PRMI is perceived and, ultimately, how we grow.
As a recruiter, I spend my days speaking with talented professionals across the industry. One thing is clear: top producers aren’t just looking for compensation or products they’re looking for culture, alignment, and a place where they can thrive long-term. That’s where each of us plays a critical role.
Whether you’re a branch manager, loan officer, processor, or part of our corporate team, you are an ambassador of PRMI. The way you show up internally and externally matters. When you speak positively about your experience, when you deliver exceptional service, and when you build genuine relationships, you’re naturally attracting others who want to be part of what we’re building.
This mindset closely aligns with Lonnie Mayne’s philosophy of Red Shoe Living. At its core, Red Shoe Living is about intentionally choosing to stand out by going the extra mile doing things the right way, even when it’s not the easiest way. It’s about creating memorable experiences, showing authenticity, and making meaningful connections.
In recruiting, that philosophy is powerful.
People remember how they were treated. They remember the conversations that felt genuine, not transactional. They remember when someone took the time to listen, to understand their goals, and to offer value without pressure. That’s what sets PRMI apart and it’s something every one of us can contribute to.
You don’t need a recruiting title to recruit. It can be as simple as:
- Reaching out to a former colleague to check in
- Referring someone who aligns with our culture
- Sharing your positive experiences with others in the industry
- Introducing PRMI to someone in your network who might be a great fit
Growth happens when we’re intentional. It happens when we take pride in where we work and are willing to advocate for it. And it happens when we consistently operate with integrity, professionalism, and a people first mindset.
At PRMI, we’re not just building a company we’re building a community. And the strongest communities grow through connection, trust, and shared purpose.
So whether you realize it or not, you play a role in recruiting and shaping the future of PRMI. And when we all lean into that responsibility when we all choose to “wear the red shoes”—there’s no limit to what we can build together.