In today’s competitive job market, attracting and retaining top talent requires more than just competitive benefits and sign-on bonuses. For mortgage companies, fostering trust through authenticity and integrity has never been more important—especially in an industry where “bait and switch” practices have become all too common. These tactics, where companies promise one thing during recruitment but deliver something entirely different once a new hire comes onboard, have fostered widespread mistrust in our industry. To stand out and rebuild confidence, it’s imperative that we stay true to our values, ensuring that our promises align with our actions.
Why This Matters
When a company stays true to its values, it builds a foundation of trust—and trust is what keeps people engaged and committed. In an industry where trust is often lacking, being consistent and authentic sets us apart. It’s not just about retaining employees; it’s about creating a workplace where people feel proud to be.
Personally, I’ve never felt more confident talking about our company’s values with candidates, because I know they’ll see those values in action once they’re here. That kind authentic leadership and integrity isn’t common, and it’s a big reason why I’m proud to be part of this team.
The Ripple Effect of Authentic Leadership
When leaders stay true to their values, it creates a ripple effect that resonates far beyond the organization. Employees feel proud to be part of a company that genuinely lives its values and delivers on its promises. This pride translates to higher engagement, better performance, and increased retention. Authentic leadership builds credibility and fosters loyalty, which are invaluable in our industry today.
Action Speaks Louder Than Words
Saying the right things is easy. Following through? That’s the hard part, but it’s also what makes all the difference. Walking the walk is about showing that we’re serious about the commitments we make—to prospective candidates, employees, and ourselves.
Here’s how we make it happen:
- Deliver on Promises: If we tell someone they’ll have opportunities for growth, flexibility, or a supportive culture, we’ve got to back that up. Nothing kills trust faster than unfulfilled promises.
- Lead by Example: Actions speak louder than words, especially from leadership. If leaders don’t reflect the company’s values, why should anyone else?
- Align Decisions with Values: Whether it’s shaping workplace policies, investing in employee development, or setting business priorities, every decision should be evaluated through the lens of our values. This ensures we stay true to our purpose and shows employees that we’re serious about our commitments.
- Own Up to Mistakes: No one’s perfect, and we’re no exception. When mistakes happen, acknowledging them and making it right goes a long way in maintaining trust.
Moving Forward
Staying true to our values isn’t a one-time effort. It’s something we commit to every day, in every decision and interaction. It’s not always easy, but it’s worth it. By doing what we say we’ll do, we’re not just building a successful business, we’re building a place where people want to stay and grow.
Want to learn more about how PRMI puts this into play? Email me at [email protected] and let’s talk!