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Why Waiting Could Cost You: A Wake-Up Call for Homebuyers and Agents in Today’s Market

Wake Up Call
Mar 24, 2026 02:47 PM

by: Jay Atterstrom - Written 1/29/2026

If you’re thinking about buying a home this year—or advising clients who are—it’s time for a reality check.

There’s a common belief floating around right now: “I’ll wait for rates to drop and prices to improve.” It sounds logical. It feels safe. But historically—and economically—it doesn’t hold up.

Let’s break it down.


The Reality of Rates and Demand

When mortgage rates improve, buyers come out of the woodwork. It happens every time.

Lower rates mean increased affordability. Increased affordability brings more buyers into the market. And when more buyers compete for a limited number of homes, prices go up. It’s simple supply and demand—just like we’ve seen with gas, toilet paper, and even masks during COVID.

Housing is no different. In fact, it’s one of the most consistent examples of this principle in action.


The Inventory Illusion

You may be hearing that housing inventory is rising. Technically, that’s true—there are more listings.

But here’s the real question:
Are those homes actually sellable?

Many of today’s listings are sitting on the market for months. Why? Because they’re overpriced, and sellers aren’t adjusting. These homes aren’t moving, and from a practical standpoint, they aren’t “real inventory.”

So while the number of listings has increased, the number of viable options for buyers hasn’t improved nearly as much as headlines suggest.

This is something experienced listing agents understand well:
More listings does not equal more opportunity.


The Data Tells the Story

Recent appreciation data shows modest year-over-year growth—but here’s the key detail: most of that appreciation occurred when rates began improving.

That’s not a coincidence. It’s a pattern.

When rates ease, demand increases. When demand increases against limited supply, prices rise. This has been a repeating cycle in the housing market for years—and it’s happening again.


A Leading Indicator: Mortgage Applications

If you want a glimpse into the future of the housing market, look at mortgage applications.

They’re rising—fast.

That’s a strong signal that demand is building. And when that demand fully hits the market, it will put upward pressure on home prices.

Even those “overpriced” homes sitting idle today? They may start to look more appealing to buyers who feel the pressure of increased competition.


The Waiting Game: A Costly Strategy

Let’s address the most common objection:

“I’m waiting for rates and prices to improve.”

Here’s the problem:
Lower rates paired with lower home prices would be highly unusual. In most markets, it’s simply not how things work.

For example:
A 0.50% drop in rates might save you around $2,000 in interest over the next year on a $400,000 loan.

But if home prices increase by just 1.9% during that same period, that same home could cost you about $9,500 more.

So yes—you might win on rate…
…but lose significantly on price.


The Bottom Line

If you’re serious about buying a home this year, waiting could cost you more than it saves.

Lower rates will bring more buyers.
More buyers will increase competition.
And increased competition will drive prices higher.

That’s not speculation—it’s economics.


Final Thought

If you need a home but are holding out for the “perfect” moment, be careful.

You might get the rate you’re hoping for…
…but miss the opportunity you have right now.

The smartest move?
Get ahead of the wave—before everyone else jumps in.

Because in this market, timing isn’t just important—it’s everything.