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Brand recognition and customer loyalty are two of the primary benefits of a social media presence. When people notice that you're active on your platforms (Facebook, Instagram, TikTok, etc.), even if they aren't ready to buy or start a discussion, they may take note of what you have to offer and come back later when they are.
The following are some examples of ways that you can use social media and the different kinds of content that you can share with your audience:
Going live for virtual showings and open houses.
This can be done on Instagram, Facebook, and TikTok, and the advantage of going live is that the videos can be saved and later posted to your profile, serving as additional content.
Answering questions from your audience.
Each social media platform offers a great opportunity to interact with your audience and build a rapport that will eventually result in a working relationship.
Answering questions in public also has the advantage of making your responses visible to the general public. This can help potential buyers approach you with more in-depth questions as they move further down the sales funnel.
Don't be shy about sharing success stories and testimonials from satisfied customers.
You can use user-generated content to establish legitimacy and credibility with your audience by sharing customer testimonials, which you can do across all platforms. Sharing customer testimonials is a great place to start.
Sharing photos of the property.
Realtors who use social media, particularly Instagram and Facebook, need to post frequent images of their listings. If you want to give potential buyers a taste of what they can expect from the property, you can offer a virtual or in-person tour.
Sharing videos and virtual tours of the property.
Your audience will have a more interesting and fulfilling experience learning about various properties if you use video on any social media platforms. After watching the video, those who are interested in learning more can click the call-to-action (CTA) button that is located on your profile page.
Providing your audience with a brief description of yourself as a real estate agent.
Agent-client relationships are critical because clients rely on you to pay attention to their concerns and provide guidance. Consider the advantages of posting real estate bios on social media. If they're interested, they can find out more about what you have to offer and then get in touch.
Useful tools to generate marketing material and engage customers:
ListReports® for Agents
Marketing materials for a wide range of properties can be created quickly and easily with the help of ListReports' advertising tactics and cutting edge technologies.
In addition, you'll get access to open house materials, fresh property websites, property reports, and more.
ListReports will lead you into the modern era of the house-hunting business by showcasing your most popular listings to potential consumers.
Homebot
Homebot is aware that a substantial amount of your new business originates from relationships you already have with homeowners. Every month, their automatic digests, which have an interaction rate of over 50%, offer a real-time wealth picture of the homes of your clients.
Help buyers learn about a variety of topics, including the state of the local market, comparisons between their preferred neighborhoods, options for short-term rentals, and much more.
MBS Highway Realtor
You'll be able to co-brand useful real estate reports, financial scenarios, graphs, and essential market data with MBS Highway Realtor.
Your client will appreciate this knowledge and it will help them see the advantages of buying a home. Custom co-branded marketing materials will help you strengthen your relationship with current clients and generate more revenue through word-of-mouth referrals.
At the end of the day...
A strong social media presence for your real estate business, which includes high-quality photos of the properties you have for sale, regular interaction with current customers, as well as a consistent posting schedule, is likely to bring in new clients and help you sell more homes.