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Hello, PRMI, and welcome to day
three of National Conference.
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Yesterday's keynote address by
Victoria Arlen was inspiring,
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and it left me
with a renewed energy
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to continue redefining
possible in my own life.
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If you were not able
to catch her address,
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you can still access it
on our Conference website.
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And now, let's get started
on today's session.
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Some of you are already
familiar with our next speaker,
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Lonnie Mayne.
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In many ways, he's an important
part of the PRMI family.
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We have seen so much
success since making
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his principles of Red
Shoes Living a part
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of our organization's culture.
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Lonnie is an internationally
recognized keynote speaker,
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author and executive performance
coach to many of the top brands
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and most influential leaders in
business and community today.
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He's a former technology
and turnaround executive
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who has developed and advanced
the concept of Red Shoes Living
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in one of the most
innovative themes of our times.
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Red Shoes Living reduces the
negative and non-productive
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noises in our world
and helps people
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become the best they can be
in the way that they work,
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play and live.
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Lonnie's Red Shoes
Living message will
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have an instant and
transformative influence
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on customer experience,
culture, leadership performance
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and the way we live our lives
beyond the boundaries of work.
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I am honored to introduce
my friend Lonnie,
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and I look forward to learning
more about using Red Shoes Living
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to improve our
organization, our customer
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relationships and
our personal lives.
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And now, please
welcome Lonnie Mayne.
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Hello, PRMI family, it is
a pleasure to be with all of you
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again. I had the opportunity
to meet many of you
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a couple of years
ago in Florida.
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And here we are today during
very interesting times.
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I know it's been a
phenomenal year for you,
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an incredibly busy year for you.
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I know that you've been
working incredibly hard.
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And I really hope what I share
with you today is meaningful,
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it's inspiring, and
it connects with you
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in a way that becomes
personal. Through this very
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difficult time that
we've all gone through,
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like many of you, I've had
to re-pivot my own business
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and really talk
about how we could
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help companies and leaders get
through this difficult time.
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Out of that came
Red Shoes Rising,
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which is what I'm
going to take you
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through today. For some of you,
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you may not know what Red
Shoes Living is or have not
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heard about that.
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I'm also going to walk through
that for just a minute as well.
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It'll be a refresher
to some of you,
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and it will be new to others.
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But again, hopefully
meaningful and inspiring.
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I also want to introduce
Nancy Williams, who
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is our chief of staff.
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And today she is actually
going to be on our social media
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accounts, specifically on
@LonnieMayne on Instagram.
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For the first five people
that actually DM her
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on that account,
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she's going to send you and
connect with you a signed copy
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of the Red Shoes Living book.
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So please, we're sharing much
more content out there today
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that's inclusive content,
that much of which
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is coming from you in terms of
how you show up in a Red Shoes
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way.
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So go out there,
DM Nancy, connect
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with her and we'll send you a
signed copy of the Red Shoes
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Living book.
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So Red Shoes Living is
really three things.
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It's a philosophy,
it's a mindset,
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and it's a framework.
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And we're to talk a little
more about that framework here
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in just a minute.
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The philosophy of Red Shoes,
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and by the way, Red Shoes
represent standing out
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for the positive
in the work you do,
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in the way you live your life.
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They are a reminder
of the behaviors
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and of the philosophy, the
mindset, and the framework,
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and how we show up
every single day.
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And I know that you've been
standing out for the positive
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and everything that you're
doing through this very
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difficult time.
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I've heard many
stories and have really
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connected with many of you
on the positivity that's
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happening, as well as the
very difficult, hard work
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that you're going through.
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So Red Shoes Living, as
I said, is three things.
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And I want to talk
about all three
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of those things
for just a minute.
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The philosophy,
again, is stand out
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for the positive in
the work that you do
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and the way that
you live your life.
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The mindset is a
question that you
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can ask yourself,
which basically
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says, Is what I am
about to do Red Shoes?
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Will it stand out
for the positive?
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And you can apply that mindset
to literally every single thing
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that you do, from how you respond
to an email or type an email,
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to how you communicate
with somebody, really
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to just how you show
up in the world.
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It's a question that I ask
myself every single day.
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And if we get that
right, we create what
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we call a Red Shoes experience.
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That's what the red
shoes represent.
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They represent standing
out for the positive.
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When you put a pair of red
shoes on, people recognize them.
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So for me, that's
a reminder of how
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I want to show up in the world.
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So you have the philosophy,
you have the mindset,
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and then you have the framework.
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The framework becomes
the application.
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And I want to spend just
a minute here talking
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about the Red Shoes
framework and really
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share with you how I use that
in my everyday life, how I'm
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using that with you right now
as I'm communicating with you
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on the Red Shoes Rising topic.
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So the framework has
five behaviors to it.
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There's Awareness,
there's Gratitude,
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there's Everybody Has a Story,
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there's Kindness and
Respect, and there's
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Putting Yourself Out There.
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And for me, if I take
all five of those things
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and I can put them
in a very linear way
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I apply them to
one thing at a time,
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to one conversation at a time,
I can apply them to an email
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that I'm sending.
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I can apply them anywhere
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I want,
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and that is what's going
to create the Red Shoes
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experience for me.
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So awareness says that
we have to be aware,
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that we have to put
our phones down,
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that we have to pay
attention, that we
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have to look each
other in the eye
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when somebody else
is talking and really
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receive what they're saying and
understanding them. Gratitude,
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and we'll talk a
little more about this
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as we move through
the keynote today,
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but in this very
tumultuous time,
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gratitude is showing
up like never before.
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The things that I'm
grateful for today
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are different than
the things that I
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were grateful for before
COVID actually happened.
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It's the simple
things that really
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matter, the ability to
have a National Conference,
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to be able to connect,
to learn, to be inspired,
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to work together, to
support each other.
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I'm incredibly grateful
for all of those things.
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And then the third pillar or
the third behavior of dveryone
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has a story.
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It's one of my favorite ones.
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This is how we connect.
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If we are aware
and we're grateful
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and we understand that
we all have stories
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that change every single day,
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that is how we really start
to connect with each other
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and understand each
other. In this year
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that we've had with
all of the changes
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and all of the challenges
that we've gone through,
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we've really connected
with our stories,
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and we've supported each other.
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And that's critically,
critically important
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to the success, not only
of the company, but also,
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as we've been standing
out for the positive
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and how we show up
as human beings.
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So today, all of
you have a story
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that's just a little different
than your story from yesterday.
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If we listen
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and if we connect,
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and if we listen for the
stories with each other,
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we will know what's
happening in our lives
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and know how to navigate
with each other.
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And then respect
and kindness, you know,
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you don't have to
go very far today
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to be respectful and kind.
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And it stands out like
I've never seen before.
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So as noisy
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as the world has become,
kindness and respect
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is actually cutting
through that noise.
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We're all trying to do the
right thing for each other
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and for our customers
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and our co-workers,
and even our friends
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and family and
strangers that we're
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connecting with along the way.
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And then finally, we have
to put ourselves out there.
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We actually have to do something
that creates the action.
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When you take all five
of these behaviors
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you can put them together
and apply them in a moment,
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you create what we call
a Red Shoes experience.
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So none of you have been living
a life of mediocrity this year.
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You've been working hard
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and I know you've gone through
lots and lots of changes,
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both professionally
as well as personally.
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You've been creating
Red Shoes experiences.
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I've heard about many
of these experiences
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and many of these stories,
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and you should be
honored for all of that.
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You know, as we continue
to move forward together
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through this difficult
time, there is hope.
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And I want to talk about
some of those things now.
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So the Red Shoes
Living philosophy, mindset
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and framework is alive and well.
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And you have been applying
it incredibly well.
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So here's a question
for you as we
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transition now: what
do you know to be true?
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If you think about this year
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and you think about yourself,
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and when I ask that
question, what do
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you know to be true about you?
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Are you resilient?
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Have you learned a lot?
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Have you gone through
difficult times?
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You don't quit.
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We keep moving forward.
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We keep supporting each other.
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There are these truths that
we know about ourselves as we
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go through difficult times.
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And I will tell
you, those truths
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become even more polished
as we move forward together,
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and as we work together
to do the right things
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and to stand out
for the positive.
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We've all gone through
tremendous adversity
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in many different ways.
Individual adversity, adversity
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within the organization,
adversity with as busy
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as everybody's been.
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Adversity is
something that's going
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to continue to happen to us.
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And so there's also
been opportunity
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within the adversity as well.
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And that's some of
the stuff that we're
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going to talk about as we
move through the rest of this.
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Now, on March 14,
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2020, for myself,
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and I live in Park City, Utah,
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that was the day that
the town shut down,
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that COVID had actually
hit, that everybody
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was talking about the ski
resorts where I live shut down.
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And there were people in
from all over the world that
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didn't know what to do.
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There was fear.
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There was trepidation.
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There was anxiety,
there was frustration.
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There was even a little bit
of euphoria during that time.
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And we all know the
different stories that
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happened. For a period of time,
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I think we all connected and
said, let's support each other.
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We got on Zoom in
different video platforms
251
00:09:47,200 --> 00:09:48,900
and we started to connect.
252
00:09:48,900 --> 00:09:50,610
And along the way,
though, we started
253
00:09:50,610 --> 00:09:52,920
to realize there were all
these incredible stories
254
00:09:52,920 --> 00:09:54,628
and that people were
going through really
255
00:09:54,628 --> 00:09:57,840
challenging times. There
were loss, losses of life,
256
00:09:57,840 --> 00:09:59,770
and there were people
that were getting sick.
257
00:09:59,770 --> 00:10:00,910
And there were challenges,
258
00:10:00,910 --> 00:10:02,663
and there were job
losses, and the economy,
259
00:10:02,663 --> 00:10:04,080
it was changing,
and the noise just
260
00:10:04,080 --> 00:10:08,200
continued to get louder
and louder and louder.
261
00:10:08,200 --> 00:10:10,090
But also, there
were shining lights,
262
00:10:10,090 --> 00:10:11,590
there were people
that were actually
263
00:10:11,590 --> 00:10:13,420
doing the hard work
at every level.
264
00:10:13,420 --> 00:10:16,750
We were supporting each other,
from the nurses and doctors
265
00:10:16,750 --> 00:10:18,910
and scientists and
administrators that
266
00:10:18,910 --> 00:10:21,670
were on the front lines trying
to save lives, that are still
267
00:10:21,670 --> 00:10:23,690
out there working so hard.
268
00:10:23,690 --> 00:10:25,145
We started to applaud them.
269
00:10:25,145 --> 00:10:27,520
We started to see that the
whole world for the first time
270
00:10:27,520 --> 00:10:30,520
was coming together like
we've never had in my lifetime
271
00:10:30,520 --> 00:10:33,200
or maybe in many lifetimes.
272
00:10:33,200 --> 00:10:36,880
Now, Kenneth Knudson and I had
a conversation not too long
273
00:10:36,880 --> 00:10:38,010
after all this happened.
274
00:10:38,010 --> 00:10:40,400
And he said to me, Lonnie,
we're all grieving something
275
00:10:40,400 --> 00:10:43,520
during this time.
I traveled a lot,
276
00:10:43,520 --> 00:10:45,970
and I had stopped
traveling, and maybe we
277
00:10:45,970 --> 00:10:47,753
stopped connecting
with family and friends
278
00:10:47,753 --> 00:10:48,920
because we were quarantined.
279
00:10:48,920 --> 00:10:50,628
And so we were grieving
these things that
280
00:10:50,628 --> 00:10:51,910
became very important to us.
281
00:10:51,910 --> 00:10:53,360
We weren't going on vacation.
282
00:10:53,360 --> 00:10:55,010
We couldn't go outside.
283
00:10:55,010 --> 00:10:56,150
All of these things,
284
00:10:56,150 --> 00:10:56,870
we were grieving
285
00:10:56,870 --> 00:10:58,280
and we were going
through this together.
286
00:10:58,280 --> 00:10:59,500
And it was all different.
287
00:10:59,500 --> 00:11:01,480
As we connected in
a Red Shoes Living
288
00:11:01,480 --> 00:11:04,370
way with each other's
stories, we became aware.
289
00:11:04,370 --> 00:11:05,240
We became grateful.
290
00:11:05,240 --> 00:11:06,823
We started to put
ourselves out there.
291
00:11:06,823 --> 00:11:09,940
We started to become even
more kind and respectful.
292
00:11:09,940 --> 00:11:12,070
Then we realized
what each one of us
293
00:11:12,070 --> 00:11:13,880
was grieving on an
individual basis.
294
00:11:13,880 --> 00:11:16,690
And we stepped in and
we started to help.
295
00:11:16,690 --> 00:11:20,620
Now, this word. hope. Many of
us lost hope, maybe all of us
296
00:11:20,620 --> 00:11:22,240
did at some point in time.
297
00:11:22,240 --> 00:11:24,550
But we're resilient
and we know what
298
00:11:24,550 --> 00:11:26,825
we know to be true
about ourselves,
299
00:11:26,825 --> 00:11:29,200
that we are hopeful people
and that we are moving forward
300
00:11:29,200 --> 00:11:30,940
and that we are
doing good things.
301
00:11:30,940 --> 00:11:33,280
So that hope started to shift.
302
00:11:33,280 --> 00:11:35,140
People started to
humanize in ways
303
00:11:35,140 --> 00:11:36,370
that I've never seen before.
304
00:11:36,370 --> 00:11:38,750
Red Shoes started showing
up all over the world
305
00:11:38,750 --> 00:11:40,210
and people were standing
out for the positive
306
00:11:40,210 --> 00:11:42,220
and doing their part to
reconnect and to support
307
00:11:42,220 --> 00:11:43,630
each other.
308
00:11:43,630 --> 00:11:45,880
We started to humanize, the
doctors and nurses started
309
00:11:45,880 --> 00:11:48,160
putting pictures of
themselves because they
310
00:11:48,160 --> 00:11:49,780
had all these masks
and everything
311
00:11:49,780 --> 00:11:50,780
that they had to wear.
312
00:11:50,780 --> 00:11:52,490
And they wanted people
to know we are human.
313
00:11:52,490 --> 00:11:53,573
We're connecting with you.
314
00:11:53,573 --> 00:11:54,490
We see you.
315
00:11:54,490 --> 00:11:56,470
We're going to do our part.
316
00:11:56,470 --> 00:11:59,590
So in this process, we came
together for the first time
317
00:11:59,590 --> 00:12:03,220
that I've seen, again in my
lifetime, in a global way.
318
00:12:03,220 --> 00:12:07,030
We had actors and musicians
doing free concerts.
319
00:12:07,030 --> 00:12:10,510
We had people doing free
things and giving their time
320
00:12:10,510 --> 00:12:14,050
to try to do their part, all
of which is Red Shoes Living.
321
00:12:14,050 --> 00:12:17,390
More importantly, it's also
what we call Red Shoes Rising.
322
00:12:17,390 --> 00:12:19,120
Now, for those that
have read my book
323
00:12:19,120 --> 00:12:21,770
or have seen the red
shoes living keynote,
324
00:12:21,770 --> 00:12:23,860
the original Red
Shoes Living keynote,
325
00:12:23,860 --> 00:12:26,770
that I talk about my
good friend Maz Iqbal.
326
00:12:26,770 --> 00:12:28,820
He's part of my model
of sustainability.
327
00:12:28,820 --> 00:12:31,960
He's part of the community
that I surround myself
328
00:12:31,960 --> 00:12:33,110
with in support.
329
00:12:33,110 --> 00:12:35,290
He becomes my advocate
and he challenges
330
00:12:35,290 --> 00:12:37,220
me and he inspires
me and he pushes me.
331
00:12:37,220 --> 00:12:39,523
And I, in return, do
the same thing for him.
332
00:12:39,523 --> 00:12:41,440
And all of you here at
the National Conference
333
00:12:41,440 --> 00:12:42,890
are doing that for each other.
334
00:12:42,890 --> 00:12:45,675
You support each other. To
get through difficult times,
335
00:12:45,675 --> 00:12:46,550
that's what it takes.
336
00:12:46,550 --> 00:12:47,720
We have to come together.
337
00:12:47,720 --> 00:12:49,100
We have to be Red Shoes.
338
00:12:49,100 --> 00:12:50,860
We have to continue to rise.
339
00:12:50,860 --> 00:12:52,400
We have to do all these things.
340
00:12:52,400 --> 00:12:56,020
We have to redefine what
possible actually is.
341
00:12:56,020 --> 00:12:58,660
Well, during this time
when this happened for me,
342
00:12:58,660 --> 00:13:00,200
I phoned Maz,
343
00:13:00,200 --> 00:13:02,500
in fact, we were on
WhatsApp on video,
344
00:13:02,500 --> 00:13:05,510
and I was on a little
walk outside of my house.
345
00:13:05,510 --> 00:13:07,870
And I was complaining about
some of the things that
346
00:13:07,870 --> 00:13:08,930
were happening
347
00:13:08,930 --> 00:13:10,280
and how awful it was,
348
00:13:10,280 --> 00:13:11,830
and he was listening to me.
349
00:13:11,830 --> 00:13:15,340
He was also trying to challenge
me and push me forward and get
350
00:13:15,340 --> 00:13:18,807
me to step in and start to step
through the difficult times
351
00:13:18,807 --> 00:13:19,640
that were happening.
352
00:13:19,640 --> 00:13:22,220
And he posed one question
to me that stayed with me
353
00:13:22,220 --> 00:13:24,440
and continues to
stay with me today.
354
00:13:24,440 --> 00:13:28,390
And that question was, Lonnie,
what does this open up for you?
355
00:13:28,390 --> 00:13:30,670
And I had never thought
about that before,
356
00:13:30,670 --> 00:13:33,100
but as I really reflected
on that that day,
357
00:13:33,100 --> 00:13:34,910
what does this actually
open up for me?
358
00:13:34,910 --> 00:13:37,690
I started to realize
this was an opportunity
359
00:13:37,690 --> 00:13:40,690
to redefine
possible, to redefine
360
00:13:40,690 --> 00:13:43,270
who I was as a human being.
361
00:13:43,270 --> 00:13:45,100
And as we talked
about it with my team,
362
00:13:45,100 --> 00:13:47,980
we said, what are the things
that we do when challenges
363
00:13:47,980 --> 00:13:50,290
hit us, when
opportunities hit us,
364
00:13:50,290 --> 00:13:52,330
when adversity comes our way?
365
00:13:52,330 --> 00:13:53,870
We have these choices.
366
00:13:53,870 --> 00:13:55,750
In the case of
COVID, we actually didn't
367
00:13:55,750 --> 00:13:59,950
have a choice. COVID stepped
forward and we had to step in.
368
00:13:59,950 --> 00:14:03,670
Many times we get to choose
not to step in, to step aside,
369
00:14:03,670 --> 00:14:05,150
to step somewhere else.
370
00:14:05,150 --> 00:14:07,730
But in this situation,
we had to step in.
371
00:14:07,730 --> 00:14:09,970
It was the first thing
that we had to do.
372
00:14:09,970 --> 00:14:12,850
Then we had to realize that
somewhere along the way, hope
373
00:14:12,850 --> 00:14:14,540
started to come back.
374
00:14:14,540 --> 00:14:15,860
And we had to step through it.
375
00:14:15,860 --> 00:14:17,180
And we had to step
through it together,
376
00:14:17,180 --> 00:14:18,170
and we had to work together,
377
00:14:18,170 --> 00:14:19,550
we had to support each other,
378
00:14:19,550 --> 00:14:20,990
and we had to make
changes. Again,
379
00:14:20,990 --> 00:14:25,430
we had to redefine what possible
was. With the right mindset,
380
00:14:25,430 --> 00:14:26,980
as we started
stepping through this,
381
00:14:26,980 --> 00:14:29,260
we realized we were
going to step up.
382
00:14:29,260 --> 00:14:32,170
And as we're all here together
this week at the National
383
00:14:32,170 --> 00:14:34,120
Conference, there
are so many stories
384
00:14:34,120 --> 00:14:36,340
of where you've stepped
up, where we're actually
385
00:14:36,340 --> 00:14:38,690
better for having gone through
this very difficult time.
386
00:14:38,690 --> 00:14:41,620
And that's not to take
away from the loss of life
387
00:14:41,620 --> 00:14:45,142
and from people getting sick and
from job losses for many people
388
00:14:45,142 --> 00:14:46,100
out in the world today,
389
00:14:46,100 --> 00:14:48,490
and all these difficult changes.
390
00:14:48,490 --> 00:14:51,400
But we know what we know
to be true about ourselves
391
00:14:51,400 --> 00:14:54,400
and that we will continue to
step in to either adversity
392
00:14:54,400 --> 00:14:56,020
or to opportunities.
393
00:14:56,020 --> 00:14:57,200
We will step through,
394
00:14:57,200 --> 00:14:59,180
and as we step through, that
can be the most difficult time.
395
00:14:59,180 --> 00:15:00,847
It can also be the
most rewarding time
396
00:15:00,847 --> 00:15:03,160
because we learn so much.
397
00:15:03,160 --> 00:15:06,070
And then eventually, we step up.
398
00:15:06,070 --> 00:15:07,560
We talk about a continuum.
399
00:15:07,560 --> 00:15:09,310
As we went out with the
Red Shoes Living team
400
00:15:09,310 --> 00:15:11,393
and we started working
with companies and leaders,
401
00:15:11,393 --> 00:15:14,590
it became very clear to us that
not everybody was stepping in.
402
00:15:14,590 --> 00:15:16,570
And in fact, on
the continuum, 10%
403
00:15:16,570 --> 00:15:19,210
of the leaders and the companies
that we were working with
404
00:15:19,210 --> 00:15:20,320
hadn't stepped in at all.
405
00:15:20,320 --> 00:15:21,487
They didn't know what to do,
406
00:15:21,487 --> 00:15:23,440
they were frozen.
Then many companies,
407
00:15:23,440 --> 00:15:25,960
and this is where the
majority reside, started
408
00:15:25,960 --> 00:15:27,430
to step through.
409
00:15:27,430 --> 00:15:29,630
That was where most people went.
410
00:15:29,630 --> 00:15:31,940
And sometimes you step through,
and you get ahead of it,
411
00:15:31,940 --> 00:15:33,170
and sometimes you fall back.
412
00:15:33,170 --> 00:15:35,380
And they were getting
stuck in that area.
413
00:15:35,380 --> 00:15:38,500
There was this 20%, and
PRMI and the PRMI family
414
00:15:38,500 --> 00:15:41,360
is in this 20%, that stepped up.
415
00:15:41,360 --> 00:15:44,380
They redefined what
possible actually was.
416
00:15:44,380 --> 00:15:46,180
They started making
the necessary changes
417
00:15:46,180 --> 00:15:47,680
that they had to
within the business
418
00:15:47,680 --> 00:15:49,138
as well as in their
personal lives,
419
00:15:49,138 --> 00:15:52,240
as well as with leaders, in
support of the customers
420
00:15:52,240 --> 00:15:54,250
and everybody that
you work with.
421
00:15:54,250 --> 00:15:57,310
That's what we call stepping
up, and that's what we actually
422
00:15:57,310 --> 00:15:59,590
call Red Shoes Rising.
423
00:15:59,590 --> 00:16:02,290
For me, during this time, it
was about rebuilding my house
424
00:16:02,290 --> 00:16:03,560
and I'm very visual.
425
00:16:03,560 --> 00:16:06,220
And when I think about this,
rebuilding my house actually
426
00:16:06,220 --> 00:16:08,890
meant something
completely different.
427
00:16:08,890 --> 00:16:11,560
I wanted to look at the
business, just like all of you
428
00:16:11,560 --> 00:16:13,930
did, and said, how can we
use this as an opportunity
429
00:16:13,930 --> 00:16:17,140
to step up, to make it
better, to rewrite content,
430
00:16:17,140 --> 00:16:19,000
to do things in a much
more Red Shoes way,
431
00:16:19,000 --> 00:16:21,850
to create even more
Red Shoes experiences?
432
00:16:21,850 --> 00:16:23,000
I looked at my health.
433
00:16:23,000 --> 00:16:25,810
And I said, am I healthy, is
this open something up for me
434
00:16:25,810 --> 00:16:29,000
where I can actually focus
on my health? For all of us,
435
00:16:29,000 --> 00:16:31,310
or most of us, we're still in
remote work environments,
436
00:16:31,310 --> 00:16:33,370
and we're able to do things that
we weren't able to do before.
437
00:16:33,370 --> 00:16:34,660
That's what it opened up.
438
00:16:34,660 --> 00:16:37,700
Some of us can work
out at home. For me,
439
00:16:37,700 --> 00:16:40,300
I could do conference
calls outside or on hikes,
440
00:16:40,300 --> 00:16:43,750
like all of these things
started to make changes for me
441
00:16:43,750 --> 00:16:45,970
and opened up a completely
different world.
442
00:16:45,970 --> 00:16:47,150
It was a mindset.
443
00:16:47,150 --> 00:16:48,800
It was a way of
looking at things.
444
00:16:48,800 --> 00:16:52,060
It was redefining what
was possible for me.
445
00:16:52,060 --> 00:16:54,190
Every day I woke up
and for me, it was,
446
00:16:54,190 --> 00:16:55,730
I'm going to remodel this room.
447
00:16:55,730 --> 00:16:57,880
I'm going to rebuild
this section of my house
448
00:16:57,880 --> 00:16:58,850
to become better,
449
00:16:58,850 --> 00:17:01,560
so I can continue to step up.
450
00:17:01,560 --> 00:17:03,272
That was something
that I thought about
451
00:17:03,272 --> 00:17:04,980
and I still think
about, even this morning
452
00:17:04,980 --> 00:17:07,200
when I got up: what
am I going to do
453
00:17:07,200 --> 00:17:08,819
to continue to
rebuild this house,
454
00:17:08,819 --> 00:17:12,390
to continue to be better,
to help others also
455
00:17:12,390 --> 00:17:16,140
rebuild whatever it is that
they're trying to rebuild?
456
00:17:16,140 --> 00:17:20,700
Now, on March 14th,
2019, exactly a year
457
00:17:20,700 --> 00:17:25,270
before COVID actually happened,
I had adversity step my way.
458
00:17:25,270 --> 00:17:32,640
My brother had a stroke
and was in neurocritical care
459
00:17:32,640 --> 00:17:34,550
in a coma for 9 and 1/2 weeks.
460
00:17:34,550 --> 00:17:36,870
Again, I didn't really
have any other choice
461
00:17:36,870 --> 00:17:39,213
but to step in to this.
462
00:17:39,213 --> 00:17:41,130
The interesting thing
for me, and if you think
463
00:17:41,130 --> 00:17:43,830
about any adversity that you've
ever gone through in your life,
464
00:17:43,830 --> 00:17:47,070
it's always very difficult.
What was challenging for me
465
00:17:47,070 --> 00:17:49,290
with this loss of my
brother during this time
466
00:17:49,290 --> 00:17:51,300
is I actually didn't
know he was my brother
467
00:17:51,300 --> 00:17:53,200
until that very night
at the hospital.
468
00:17:53,200 --> 00:17:56,880
I was raised with him being
my uncle and I was his nephew.
469
00:17:56,880 --> 00:17:59,430
And on that very night,
as he slipped into a coma,
470
00:17:59,430 --> 00:18:03,400
I was told that he was actually
my brother. For 9 and 1/2 weeks,
471
00:18:03,400 --> 00:18:04,660
I stood by him.
472
00:18:04,660 --> 00:18:06,160
And I traveled during this time,
473
00:18:06,160 --> 00:18:06,880
and I flew home,
474
00:18:06,880 --> 00:18:09,610
And I stayed with him just
about every single night.
475
00:18:09,610 --> 00:18:11,550
Never was able to have
a conversation with him
476
00:18:11,550 --> 00:18:12,870
as my brother.
477
00:18:12,870 --> 00:18:16,500
But this concept, as I
went through the 9 and 1/2
478
00:18:16,500 --> 00:18:19,230
weeks of stepping
into it, stepping
479
00:18:19,230 --> 00:18:21,720
through it with the idea that
regardless of the outcome,
480
00:18:21,720 --> 00:18:25,110
I was going to step up as a
human being, stayed with me.
481
00:18:25,110 --> 00:18:28,170
And amazing things started to
happen during this time, how
482
00:18:28,170 --> 00:18:31,170
people started to connect with
me and understand my story,
483
00:18:31,170 --> 00:18:32,850
how I started to
understand the stories
484
00:18:32,850 --> 00:18:34,933
of the staff and the nurses
and the administrators
485
00:18:34,933 --> 00:18:36,157
and the doctors.
486
00:18:36,157 --> 00:18:37,740
And I watched every
day how they tried
487
00:18:37,740 --> 00:18:39,130
to show up in a Red Shoes
488
00:18:39,130 --> 00:18:42,160
Living way for me. Every
day was challenging,
489
00:18:42,160 --> 00:18:43,680
every day I got better.
490
00:18:43,680 --> 00:18:47,150
In the end, after 9 and 1/2
weeks, it was a bridge too far
491
00:18:47,150 --> 00:18:50,070
and my brother passed
away. But what stayed
492
00:18:50,070 --> 00:18:52,800
with me was a quote that
he used to tell me: "Tomorrow
493
00:18:52,800 --> 00:18:53,850
is promised to no one."
494
00:18:53,850 --> 00:18:55,170
And that is so true.
495
00:18:55,170 --> 00:18:58,290
It became even more true
to me when I lost him.
496
00:18:58,290 --> 00:19:01,300
So every day when I wake up and
I start to rebuild this house,
497
00:19:01,300 --> 00:19:03,750
and I go back through the
step in, the step through
498
00:19:03,750 --> 00:19:06,120
and the step up
every single day, I
499
00:19:06,120 --> 00:19:08,850
realize that we're getting
better for all of this,
500
00:19:08,850 --> 00:19:12,480
that we are redefining
what possible actually is.
501
00:19:12,480 --> 00:19:15,270
And in the end, we have to
continue to move forward
502
00:19:15,270 --> 00:19:18,210
like this, regardless of all
the changes, all the adversity
503
00:19:18,210 --> 00:19:19,680
that's coming our way.
504
00:19:19,680 --> 00:19:21,750
Conversely, if we think
about opportunities
505
00:19:21,750 --> 00:19:24,330
that are presenting themselves
now, it's the same concept.
506
00:19:24,330 --> 00:19:27,000
It's the same thing that we
do every day with these three
507
00:19:27,000 --> 00:19:29,310
things.
508
00:19:29,310 --> 00:19:33,060
So during this time, awareness
has been at the highest level
509
00:19:33,060 --> 00:19:34,060
with many of us.
510
00:19:34,060 --> 00:19:36,558
We've been completely
aware of each other.
511
00:19:36,558 --> 00:19:38,350
You know, we've put
ourselves out there in
512
00:19:38,350 --> 00:19:39,220
so many ways.
513
00:19:39,220 --> 00:19:40,150
We're creating action,
514
00:19:40,150 --> 00:19:41,358
we're doing things every day.
515
00:19:41,358 --> 00:19:43,440
Even this event, this
National Conference,
516
00:19:43,440 --> 00:19:46,680
is putting ourselves out there
and connecting with all of you.
517
00:19:46,680 --> 00:19:47,760
Gratitude.
518
00:19:47,760 --> 00:19:50,430
There are so many stories
about people being grateful,
519
00:19:50,430 --> 00:19:53,015
you know, just reaching
out to somebody
520
00:19:53,015 --> 00:19:54,390
and telling them
how grateful you
521
00:19:54,390 --> 00:19:56,970
are that they're there,
or somebody sending you
522
00:19:56,970 --> 00:19:59,250
a text asking how you're
doing and how grateful we
523
00:19:59,250 --> 00:20:00,370
are for those things.
524
00:20:00,370 --> 00:20:01,980
It shows up everywhere.
525
00:20:01,980 --> 00:20:05,200
Kindness and respect. For as
noisy as the world has been,
526
00:20:05,200 --> 00:20:07,770
there is tremendous kindness
and respect out there
527
00:20:07,770 --> 00:20:11,160
with individuals, and it
continues every single day.
528
00:20:11,160 --> 00:20:12,850
Now, I hope we don't
lose these things.
529
00:20:12,850 --> 00:20:15,330
And I hope that we continue
to connect with the fact
530
00:20:15,330 --> 00:20:17,760
that everybody has a
story, and our stories
531
00:20:17,760 --> 00:20:20,580
are changing even as
we're sitting here today
532
00:20:20,580 --> 00:20:23,570
with the things that
are happening to us.
533
00:20:23,570 --> 00:20:25,850
Just a couple of
examples of the stepping
534
00:20:25,850 --> 00:20:28,730
in, the stepping through, which
is where we learn the most,
535
00:20:28,730 --> 00:20:30,560
and then eventually the step up.
536
00:20:30,560 --> 00:20:33,020
This is Dean McKee, and
I've had the opportunity
537
00:20:33,020 --> 00:20:34,610
through a leadership
program that I've
538
00:20:34,610 --> 00:20:36,920
developed, to interview
a number of people
539
00:20:36,920 --> 00:20:39,600
that have gone through some very
difficult times in their life.
540
00:20:39,600 --> 00:20:42,920
And Dean was incarcerated
when he was 16 years old,
541
00:20:42,920 --> 00:20:45,020
wrongly convicted of a
crime that he actually
542
00:20:45,020 --> 00:20:46,910
never committed,
and was in prison
543
00:20:46,910 --> 00:20:49,970
for 30 years until the
Innocence Project got involved
544
00:20:49,970 --> 00:20:53,090
and vindicated him just
a couple of years ago.
545
00:20:53,090 --> 00:20:55,430
As I got to know
Dean, and I met him,
546
00:20:55,430 --> 00:20:59,070
I realized how he navigated
in a world for 30 years.
547
00:20:59,070 --> 00:21:01,610
For 30 years, he
was quarantined.
548
00:21:01,610 --> 00:21:04,370
One of the things I asked him
was, Dean, how did you do it?
549
00:21:04,370 --> 00:21:06,457
How did you show
up every single day
550
00:21:06,457 --> 00:21:08,790
knowing that you were going
to be in there for 30 years?
551
00:21:08,790 --> 00:21:10,082
And he said a number of things,
552
00:21:10,082 --> 00:21:11,998
but one thing that really
stayed with me is he
553
00:21:11,998 --> 00:21:13,820
said, Lonnie, I became
my own best friend.
554
00:21:13,820 --> 00:21:17,330
I had to. I didn't
have anybody else.
555
00:21:17,330 --> 00:21:19,880
A couple of the other things
he would tell me, he said Lonnie
556
00:21:19,880 --> 00:21:22,500
gratitude became so
incredibly important to me,
557
00:21:22,500 --> 00:21:25,460
you know. I interviewed him as
we were in the middle of COVID
558
00:21:25,460 --> 00:21:27,240
and I said, how are
you doing, Dean?
559
00:21:27,240 --> 00:21:29,330
And he smiled at me
and he said, I'm free.
560
00:21:29,330 --> 00:21:32,220
I can walk outside
barefooted in the grass, and
561
00:21:32,220 --> 00:21:35,300
I couldn't do that when I was
incarcerated for 30 years.
562
00:21:35,300 --> 00:21:37,635
I'm planting a garden. I paint.
563
00:21:37,635 --> 00:21:40,010
I get to do all these things
that I've never done before.
564
00:21:40,010 --> 00:21:42,890
And it occurred to me that
the simple things for Dean
565
00:21:42,890 --> 00:21:44,540
became the most
important things.
566
00:21:44,540 --> 00:21:46,850
And so, going through this
difficult time for him
567
00:21:46,850 --> 00:21:48,475
was a little different
than what it was
568
00:21:48,475 --> 00:21:50,600
like for me going through it.
569
00:21:50,600 --> 00:21:52,410
Dean's turned into an
incredible human being,
570
00:21:52,410 --> 00:21:54,910
and he's actually shared the
stage with me a couple of times
571
00:21:54,910 --> 00:21:57,060
now in virtual keynotes
and shared his story.
572
00:21:57,060 --> 00:21:58,520
And we've got a
podcast out there
573
00:21:58,520 --> 00:21:59,937
that we'll make
sure to get to you
574
00:21:59,937 --> 00:22:02,745
that you can listen to.
Just incredible insights.
575
00:22:02,745 --> 00:22:04,370
And as Dean and I
talked about the step
576
00:22:04,370 --> 00:22:06,860
in, the step through
and the step up,
577
00:22:06,860 --> 00:22:09,020
he continues to
step up every day,
578
00:22:09,020 --> 00:22:12,770
and he really isn't resentful
for what he's gone through.
579
00:22:12,770 --> 00:22:16,730
This is Scott and Tiffany
Smiley. And Scotty, again,
580
00:22:16,730 --> 00:22:18,090
has become a friend of mine,
581
00:22:18,090 --> 00:22:19,110
and so has Tiffany.
582
00:22:19,110 --> 00:22:22,820
And Scotty was blown up by a
suicide bomber during the war
583
00:22:22,820 --> 00:22:24,470
and lost his eyesight.
584
00:22:24,470 --> 00:22:28,410
And he was a hard charging,
incredible human being,
585
00:22:28,410 --> 00:22:30,950
still is an incredible
human being, that just
586
00:22:30,950 --> 00:22:33,290
lived his life to the
fullest and climbed
587
00:22:33,290 --> 00:22:36,800
and surfed and played all these
sports until he lost his eyes.
588
00:22:36,800 --> 00:22:38,890
He found himself in the
Walter Reed Hospital,
589
00:22:38,890 --> 00:22:41,480
and he'd been there for two
weeks after this event happened.
590
00:22:41,480 --> 00:22:42,510
And he was in despair,
591
00:22:42,510 --> 00:22:43,380
he had lost hope,
592
00:22:43,380 --> 00:22:44,900
he had lost everything.
593
00:22:44,900 --> 00:22:46,970
And his wife, Tiffany,
was by his side every day
594
00:22:46,970 --> 00:22:49,430
and she was whispering
in his ear, it's OK,
595
00:22:49,430 --> 00:22:50,508
we're stepping into this.
596
00:22:50,508 --> 00:22:51,800
We're going to step through it.
597
00:22:51,800 --> 00:22:53,342
And Scotty, you're
going to step up,
598
00:22:53,342 --> 00:22:55,160
you're going to
continue to make it.
599
00:22:55,160 --> 00:22:57,440
A little boy, a young
boy, came in one day
600
00:22:57,440 --> 00:23:00,380
that Scotty was his hero.
601
00:23:00,380 --> 00:23:02,120
Scotty knew
that he was coming in,
602
00:23:02,120 --> 00:23:04,163
and decided on that
day that maybe it
603
00:23:04,163 --> 00:23:06,080
was time for him to start
lifting his head up,
604
00:23:06,080 --> 00:23:08,480
even though that he
couldn't see. Showered
605
00:23:08,480 --> 00:23:10,130
for the first time
in many, many days,
606
00:23:10,130 --> 00:23:12,380
started to prepare
himself for this young man
607
00:23:12,380 --> 00:23:14,113
to come in and talk to him.
608
00:23:14,113 --> 00:23:15,530
And in that moment,
that young man
609
00:23:15,530 --> 00:23:19,070
gave him hope, and Scotty
started to step through it.
610
00:23:19,070 --> 00:23:22,310
He now is a successful
financier and he
611
00:23:22,310 --> 00:23:23,730
speaks all over the world.
612
00:23:23,730 --> 00:23:24,900
He's in a movie,
613
00:23:24,900 --> 00:23:26,390
he's written a book.
614
00:23:26,390 --> 00:23:29,450
And as I was interviewing
him and Tiffany on stage
615
00:23:29,450 --> 00:23:31,970
at Met Stadium a
couple of years ago,
616
00:23:31,970 --> 00:23:34,970
it occurred to me that the
world that Scotty now sees
617
00:23:34,970 --> 00:23:37,580
is completely different
than the world that I see.
618
00:23:37,580 --> 00:23:39,530
He actually sees a much
more beautiful world
619
00:23:39,530 --> 00:23:41,280
because of what he
creates in his own mind,
620
00:23:41,280 --> 00:23:43,280
and his perspective
and his mindset.
621
00:23:43,280 --> 00:23:47,210
And in fact, one funny moment
as he was describing, Tiffany
622
00:23:47,210 --> 00:23:50,580
was 27 years old when
Scotty lost his eyesight,
623
00:23:50,580 --> 00:23:53,520
and it's been many years
now since that event.
624
00:23:53,520 --> 00:23:55,280
And I said to Scotty,
Scotty, you still
625
00:23:55,280 --> 00:23:56,915
see Tiffany as 27 years old.
626
00:23:56,915 --> 00:23:58,290
And he laughed
and he said, I do,
627
00:23:58,290 --> 00:24:00,350
I get to create the
world that I want.
628
00:24:00,350 --> 00:24:02,510
So another great
example of stepping in
629
00:24:02,510 --> 00:24:05,600
or something, stepping in to him
and his ability to step through
630
00:24:05,600 --> 00:24:07,340
and eventually step up.
631
00:24:07,340 --> 00:24:10,218
This is Kacey McCallister, and
I have had the opportunity
632
00:24:10,218 --> 00:24:12,760
to do some work with the Spartan
organization over the years.
633
00:24:12,760 --> 00:24:14,468
And the first event
that I ever attended
634
00:24:14,468 --> 00:24:18,770
and ever actually raced in, I
came across Kacey McCallister
635
00:24:18,770 --> 00:24:20,750
right about a time
when I was exhausted
636
00:24:20,750 --> 00:24:22,860
and tired from the race
that I had been in.
637
00:24:22,860 --> 00:24:24,650
And if you aren't
familiar with Spartan,
638
00:24:24,650 --> 00:24:26,960
it's obstacle course
racing with all kinds
639
00:24:26,960 --> 00:24:29,055
of obstacles in the mountains
that you go through.
640
00:24:29,055 --> 00:24:30,680
And they have races
anywhere from three
641
00:24:30,680 --> 00:24:34,040
to five miles up to 17
miles that you go through.
642
00:24:34,040 --> 00:24:35,610
And about 3/4 of
the way through
643
00:24:35,610 --> 00:24:38,270
my first event, I
came across Kacey,
644
00:24:38,270 --> 00:24:40,970
who lost his legs in a
terrible accident, who
645
00:24:40,970 --> 00:24:43,850
was pulling himself through the
course, who was pulling himself
646
00:24:43,850 --> 00:24:46,670
up and over obstacles, who
was helping other people get
647
00:24:46,670 --> 00:24:50,570
through obstacles, who was
smiling, who was laughing.
648
00:24:50,570 --> 00:24:52,540
At the end of that, I
introduced myself to him,
649
00:24:52,540 --> 00:24:53,940
and we became fast friends.
650
00:24:53,940 --> 00:24:55,610
And a couple of
years ago, Kacey was
651
00:24:55,610 --> 00:24:58,230
invited to go to the world
championships in Lake Tahoe.
652
00:24:58,230 --> 00:25:00,150
He started at 8:30
in the morning.
653
00:25:00,150 --> 00:25:03,350
It was a 16 mile course,
all through the mountains,
654
00:25:03,350 --> 00:25:06,050
and he finished at
about 12:30 at night.
655
00:25:06,050 --> 00:25:08,910
You see, Kacey stepped
in, he stepped through it,
656
00:25:08,910 --> 00:25:10,790
and he continues to step up.
657
00:25:10,790 --> 00:25:13,680
So I share these stories with
you because everything helps.
658
00:25:13,680 --> 00:25:14,970
And it comes back to this.
659
00:25:14,970 --> 00:25:18,230
If we ask ourselves today,
where are we on the continuum?
660
00:25:18,230 --> 00:25:20,030
Have we not stepped
in at all when
661
00:25:20,030 --> 00:25:22,460
adversity hits or opportunities
present themselves?
662
00:25:22,460 --> 00:25:24,710
Are we stepping through it
in the step through process
663
00:25:24,710 --> 00:25:27,630
or are we actually gaining
ground, are we learning,
664
00:25:27,630 --> 00:25:29,160
are we taking care
of each other?
665
00:25:29,160 --> 00:25:30,800
Are we realizing
that there is hope
666
00:25:30,800 --> 00:25:33,440
and that eventually,
we're going to step up?
667
00:25:33,440 --> 00:25:35,780
So if we redefine
possible today,
668
00:25:35,780 --> 00:25:39,790
that's where we're at, is
in the step up process.
669
00:25:39,790 --> 00:25:41,650
So, again, I come back
to where we started,
670
00:25:41,650 --> 00:25:44,008
what do you know to
be true about you?
671
00:25:44,008 --> 00:25:45,550
What have you learned
about yourself,
672
00:25:45,550 --> 00:25:47,330
how you've gone through
this very difficult time,
673
00:25:47,330 --> 00:25:49,247
and how you've risen and
how you've stepped up
674
00:25:49,247 --> 00:25:54,220
into this incredible place? So
remember, step in, step through
675
00:25:54,220 --> 00:25:57,280
and step up. We will rise,
676
00:25:57,280 --> 00:26:01,750
and I promise you, we will
continue to redefine possible.
677
00:26:01,750 --> 00:26:04,510
So I want to congratulate all
of you on an incredible year,
678
00:26:04,510 --> 00:26:06,240
as challenging as it has been.
679
00:26:06,240 --> 00:26:08,770
I am so proud to be
part of the PRMI family,
680
00:26:08,770 --> 00:26:10,300
and I look forward
to the future.
681
00:26:10,300 --> 00:26:10,850
Thank you.
682
00:26:19,820 --> 00:26:22,100
Hi everybody, Lonnie Mayne
here with Red Shoes Living,
683
00:26:22,100 --> 00:26:23,760
and we are here today at
684
00:26:23,760 --> 00:26:28,130
PRMI with the CEO, Kenneth
Knudson, to talk about Red Shoes
685
00:26:28,130 --> 00:26:30,450
Living and creating
Red Shoes experiences.
686
00:26:30,450 --> 00:26:34,340
And Kenneth, before we kind
of get into it, my journey
687
00:26:34,340 --> 00:26:38,520
and working with you is, by the
time I got here to PRMI,
688
00:26:38,520 --> 00:26:40,555
you were already Red Shoes.
689
00:26:40,555 --> 00:26:41,930
I don't think you
called it that,
690
00:26:41,930 --> 00:26:44,240
but how you serviced
the branches
691
00:26:44,240 --> 00:26:46,970
and how you worked with
customers and your employees,
692
00:26:46,970 --> 00:26:50,600
it was quite an experience for
me to step in here on day one.
693
00:26:50,600 --> 00:26:52,130
It's also been an
experience for me
694
00:26:52,130 --> 00:26:55,910
to see the evolution of where
you've taken Red Shoes Living
695
00:26:55,910 --> 00:26:57,650
and to the level of that.
696
00:26:57,650 --> 00:27:00,230
And maybe for a minute,
I know your values are
697
00:27:00,230 --> 00:27:01,410
critically important to you.
698
00:27:01,410 --> 00:27:03,470
Red Shoes Living become
some of the behavior
699
00:27:03,470 --> 00:27:04,590
to support the values,
700
00:27:04,590 --> 00:27:07,190
but talk about how you've
experienced Red Shoes Living
701
00:27:07,190 --> 00:27:08,540
and how you've used it.
702
00:27:08,540 --> 00:27:11,840
Well, fundamental to Red
Shoes, as we understand it,
703
00:27:11,840 --> 00:27:15,720
is that we are
each a human being.
704
00:27:15,720 --> 00:27:19,680
I'm a human being, and I have
a unique set of experiences.
705
00:27:19,680 --> 00:27:22,640
And I have a set of needs,
and wants, and desires.
706
00:27:22,640 --> 00:27:24,570
I recognize that in me,
707
00:27:24,570 --> 00:27:26,202
and I recognize that in others
708
00:27:26,202 --> 00:27:28,410
and I'm aware of their needs,
and wants, and desires,
709
00:27:28,410 --> 00:27:32,120
and if I am empathetic
to the human condition,
710
00:27:32,120 --> 00:27:35,840
I will see within them
what I need or want
711
00:27:35,840 --> 00:27:38,430
or would want for them
in that same situation.
712
00:27:38,430 --> 00:27:41,300
And so I find myself
tremendously blessed
713
00:27:41,300 --> 00:27:43,730
and I am very grateful
for what I have.
714
00:27:43,730 --> 00:27:49,130
And that gratitude helps me
to understand what I have,
715
00:27:49,130 --> 00:27:53,540
where I got it, and how I have
achieved what I have achieved.
716
00:27:53,540 --> 00:27:55,770
And it has been very little
about what I've done.
717
00:27:55,770 --> 00:27:57,920
It's been more
opportunistic about what
718
00:27:57,920 --> 00:28:01,340
opportunities are placed
in my care and around me.
719
00:28:01,340 --> 00:28:04,260
And so I see the
people around me,
720
00:28:04,260 --> 00:28:08,900
and I want for them the very
best opportunity they can have.
721
00:28:08,900 --> 00:28:12,283
And, often painfully,
I want more for them
722
00:28:12,283 --> 00:28:13,950
than sometimes they
want for themselves.
723
00:28:13,950 --> 00:28:17,150
But we want to
provide an opportunity
724
00:28:17,150 --> 00:28:21,950
to elevate the human spirit, to
elevate the human experience.
725
00:28:21,950 --> 00:28:25,760
And we do it in
our case at work.
726
00:28:25,760 --> 00:28:27,800
We each have our
individual personal lives.
727
00:28:27,800 --> 00:28:30,980
We each have our families,
we each have time and caring
728
00:28:30,980 --> 00:28:32,120
that goes into that.
729
00:28:32,120 --> 00:28:33,890
And then we come
spend about half
730
00:28:33,890 --> 00:28:37,470
of our waking life in
a work environment.
731
00:28:37,470 --> 00:28:41,600
And we want to have the
people around us as successful
732
00:28:41,600 --> 00:28:44,780
as they can be, because
those successful people make
733
00:28:44,780 --> 00:28:46,430
us more successful.
734
00:28:46,430 --> 00:28:50,060
So the whole concept is
the premise and essence
735
00:28:50,060 --> 00:28:53,630
of how you describe
Red Shoes Living.
736
00:28:53,630 --> 00:28:56,690
My fundamental ethos
is to try to do
737
00:28:56,690 --> 00:28:59,480
unto others as has been
done to me, or how
738
00:28:59,480 --> 00:29:00,980
I would like to be treated.
739
00:29:00,980 --> 00:29:03,200
And when you treat
others that way,
740
00:29:03,200 --> 00:29:08,150
it is easy to have a Red Shoes
experience and whatever name
741
00:29:08,150 --> 00:29:09,890
or title you want to put on it.
742
00:29:09,890 --> 00:29:12,620
We gathered around the
concept of Red Shoes
743
00:29:12,620 --> 00:29:15,980
because it represented
that set of values
744
00:29:15,980 --> 00:29:20,270
in a simple, understandable,
representable format that
745
00:29:20,270 --> 00:29:22,820
really helped us
acknowledge who we are
746
00:29:22,820 --> 00:29:25,370
and what we wanted to
accomplish as humans.
747
00:29:25,370 --> 00:29:28,250
You know, the first
time I met you,
748
00:29:28,250 --> 00:29:32,600
I was really taken back
by we had lunch together
749
00:29:32,600 --> 00:29:34,920
with your team and we met
and had a conversation.
750
00:29:34,920 --> 00:29:37,910
You and I had a conversation
after that. Your desire
751
00:29:37,910 --> 00:29:39,960
to do everything that
you just described
752
00:29:39,960 --> 00:29:42,050
and to put the human
being at the center.
753
00:29:42,050 --> 00:29:46,670
Also, you wanted to learn
and grow and develop,
754
00:29:46,670 --> 00:29:48,510
even though you were
this amazing leader.
755
00:29:48,510 --> 00:29:49,950
You didn't want to stop there.
756
00:29:49,950 --> 00:29:51,860
And I've watched
you and the team
757
00:29:51,860 --> 00:29:53,510
continue to learn
from each other
758
00:29:53,510 --> 00:29:56,930
and grow and create Red Shoes
experiences for each other.
759
00:29:56,930 --> 00:29:57,715
And that's unique.
760
00:29:57,715 --> 00:29:59,340
Not every company
we get to work with
761
00:29:59,340 --> 00:30:01,790
does that, it's my
way or the highway.
762
00:30:01,790 --> 00:30:03,600
And, and you haven't
been that way.
763
00:30:03,600 --> 00:30:04,830
You're very inclusive.
764
00:30:04,830 --> 00:30:07,250
It was very impressive
for me from day one.
765
00:30:07,250 --> 00:30:10,370
Well, I came to
the role I am today
766
00:30:10,370 --> 00:30:14,210
from a seat on the board
for 20 something years,
767
00:30:14,210 --> 00:30:17,660
and I wasn't actively
dealing with all
768
00:30:17,660 --> 00:30:20,030
of the parties involved.
769
00:30:20,030 --> 00:30:23,420
And I was more of an
observer, as others did.
770
00:30:23,420 --> 00:30:27,350
And in fact, one of the things
that I felt the least capable
771
00:30:27,350 --> 00:30:29,720
of is stepping up into
that role because I had not
772
00:30:29,720 --> 00:30:31,310
been that role.
773
00:30:31,310 --> 00:30:35,842
And so when that opportunity
came, it was time to step up.
774
00:30:35,842 --> 00:30:37,550
It wasn't that I hadn't
been in that role
775
00:30:37,550 --> 00:30:38,730
in other organizations
776
00:30:38,730 --> 00:30:41,550
and at other times and
places, but not on that scale.
777
00:30:41,550 --> 00:30:44,000
Yeah, but here was
the opportunity.
778
00:30:44,000 --> 00:30:47,510
My predecessor was
leaving the organization,
779
00:30:47,510 --> 00:30:51,560
and when our board decided
that I would have his position,
780
00:30:51,560 --> 00:30:52,920
he met with me
781
00:30:52,920 --> 00:30:55,670
and he told me, he says,
"You have the very best team,
782
00:30:55,670 --> 00:30:58,280
the very best executive team,
you could possibly have.
783
00:30:58,280 --> 00:31:00,260
You need each and
every one of them."
784
00:31:00,260 --> 00:31:02,060
And so I stepped into that role,
785
00:31:02,060 --> 00:31:04,280
I asked them to have
confidence in me,
786
00:31:04,280 --> 00:31:09,830
I extended them that confidence
just based on my predecessor's
787
00:31:09,830 --> 00:31:11,780
value judgment
of what they need,
788
00:31:11,780 --> 00:31:13,380
what I needed in that position
789
00:31:13,380 --> 00:31:16,130
and what he felt they
could bring to me. As we
790
00:31:16,130 --> 00:31:19,640
have gone through a tumultuous
791
00:31:19,640 --> 00:31:23,297
20 months together, it
has been quite a ride,
792
00:31:23,297 --> 00:31:25,130
and we've had tremendous
amounts of success
793
00:31:25,130 --> 00:31:29,420
at PRMI. And I asked
my team the other day
794
00:31:29,420 --> 00:31:31,790
in the last month, I
said, which one of us
795
00:31:31,790 --> 00:31:34,010
would we have voted
off the island?
796
00:31:34,010 --> 00:31:37,820
And had we taken any one of the
team members off the island,
797
00:31:37,820 --> 00:31:39,450
we would not have
achieved the success
798
00:31:39,450 --> 00:31:42,980
we had. To go through what we
have gone through in 2020,
799
00:31:42,980 --> 00:31:45,440
we needed each of those
people doing their part
800
00:31:45,440 --> 00:31:47,120
to keep the ship moving.
801
00:31:47,120 --> 00:31:49,490
Not one of us could
be off that ship
802
00:31:49,490 --> 00:31:51,150
and have the same
level of success
803
00:31:51,150 --> 00:31:52,280
we had in 2020.
804
00:31:52,280 --> 00:31:53,940
And it's been a very
successful year,
805
00:31:53,940 --> 00:31:57,080
despite all of the challenges,
and perhaps because
806
00:31:57,080 --> 00:31:58,250
of all of the challenges.
807
00:31:58,250 --> 00:31:59,960
The other thing that
I want to call out
808
00:31:59,960 --> 00:32:02,780
is we've had dinner a
few times and I've always
809
00:32:02,780 --> 00:32:03,780
been struck at dinner
810
00:32:03,780 --> 00:32:07,790
how you talk about the team and
how you talk about the branches
811
00:32:07,790 --> 00:32:10,860
and how much care and passion
that you have for them.
812
00:32:10,860 --> 00:32:12,380
And I've often sat
there and thought
813
00:32:12,380 --> 00:32:16,490
if everybody could hear
Kenneth talk about them,
814
00:32:16,490 --> 00:32:18,405
would that be new
to them or not?
815
00:32:18,405 --> 00:32:20,030
But it's been really
interesting for me
816
00:32:20,030 --> 00:32:22,340
because you really care
about this business
817
00:32:22,340 --> 00:32:24,830
and about the people
in this business.
818
00:32:24,830 --> 00:32:29,030
Well, I've actually stated
this in a number of occasions,
819
00:32:29,030 --> 00:32:32,510
and perhaps it was that our
last annual Conference, if it
820
00:32:32,510 --> 00:32:36,440
was up to me, there would not
be a single loan originated, not
821
00:32:36,440 --> 00:32:40,460
a single loan processed,
closed, underwritten, funded,
822
00:32:40,460 --> 00:32:44,480
sold to an investor and
shared, quality control.
823
00:32:44,480 --> 00:32:46,150
I have a team of
people who do that.
824
00:32:46,150 --> 00:32:48,680
My role isn't
any of those things.
825
00:32:48,680 --> 00:32:51,470
I help facilitate
all of those things,
826
00:32:51,470 --> 00:32:54,770
but not a single loan would be
produced if it was up to me.
827
00:32:54,770 --> 00:32:57,360
If I don't have a team, I
don't have a mortgage company.
828
00:32:57,360 --> 00:33:01,250
Right. You think about
expectations moving forward
829
00:33:01,250 --> 00:33:04,760
and how can you keep rising
to this level of what
830
00:33:04,760 --> 00:33:05,798
I call Red Shoes?
831
00:33:05,798 --> 00:33:08,090
And to your point, it could
be called anything, but how
832
00:33:08,090 --> 00:33:09,180
do you continue to do that,
833
00:33:09,180 --> 00:33:10,722
working with
the team and meeting
834
00:33:10,722 --> 00:33:13,448
the demands of the
customers and the branches
835
00:33:13,448 --> 00:33:14,490
with everything changing
836
00:33:14,490 --> 00:33:15,762
so rapidly?
837
00:33:15,762 --> 00:33:17,720
Well, that's part of what
we have to recognize,
838
00:33:17,720 --> 00:33:21,350
is that what got us
here won't get us there.
839
00:33:21,350 --> 00:33:24,320
And what created the
PRMI that I stepped
840
00:33:24,320 --> 00:33:26,810
into the role of
President and CEO of,
841
00:33:26,810 --> 00:33:28,830
is a different
organization than today,
842
00:33:28,830 --> 00:33:30,080
post-COVID.
843
00:33:30,080 --> 00:33:32,400
And the role in the
next five years
844
00:33:32,400 --> 00:33:34,770
and the next 10 years will
be entirely different.
845
00:33:34,770 --> 00:33:39,110
Again, the industry's evolving,
our customer's evolving,
846
00:33:39,110 --> 00:33:40,700
our team's evolving.
847
00:33:40,700 --> 00:33:44,280
Our company is evolving and
we have different resources.
848
00:33:44,280 --> 00:33:47,990
We have different expectations
and demands on us.
849
00:33:47,990 --> 00:33:51,710
And if we didn't learn how to
evolve in the last six months,
850
00:33:51,710 --> 00:33:53,840
we will not have
the ability to learn
851
00:33:53,840 --> 00:33:57,360
to continue to evolve in the
next decade and then beyond.
852
00:33:57,360 --> 00:34:00,890
Yeah. Kind of with the
five pillars of Red Shoes
853
00:34:00,890 --> 00:34:01,800
that we talk about,
854
00:34:01,800 --> 00:34:02,790
is there a favorite
855
00:34:02,790 --> 00:34:03,510
you have?
856
00:34:03,510 --> 00:34:06,608
Do you do you apply them
all together at times?
857
00:34:06,608 --> 00:34:07,650
Does one show up for you
858
00:34:07,650 --> 00:34:08,750
more than not,
859
00:34:08,750 --> 00:34:10,260
you know, on certain days?
860
00:34:10,260 --> 00:34:12,860
How do you look
at those pillars?
861
00:34:12,860 --> 00:34:14,750
Well, in my soul
searching moments,
862
00:34:14,750 --> 00:34:18,060
gratitude is certainly the most
fundamental of all of them.
863
00:34:18,060 --> 00:34:19,940
And if I'm not grateful
for what I have,
864
00:34:19,940 --> 00:34:22,370
I don't have the ability
to appreciate and to be
865
00:34:22,370 --> 00:34:26,630
aware of what others
have as well as myself
866
00:34:26,630 --> 00:34:28,469
and to show up for them.
867
00:34:28,469 --> 00:34:32,580
And so if I can't be
grateful for them
868
00:34:32,580 --> 00:34:35,659
and for what we mutually
enjoy, I certainly
869
00:34:35,659 --> 00:34:37,199
can't extend myself beyond that.
870
00:34:37,199 --> 00:34:39,650
Yeah, well, and as I think
about that in relation
871
00:34:39,650 --> 00:34:43,100
to you, back to you creating
the space, your gratitude as you
872
00:34:43,100 --> 00:34:45,977
appreciate so much,
the people, customers,
873
00:34:45,977 --> 00:34:47,310
you know, everything about that.
874
00:34:47,310 --> 00:34:49,400
And it's interesting
to watch how people
875
00:34:49,400 --> 00:34:51,290
step in to that
space and say, here's
876
00:34:51,290 --> 00:34:53,929
an area that we think we can
improve upon and let's go down
877
00:34:53,929 --> 00:34:54,510
that path.
878
00:34:54,510 --> 00:34:55,927
And then watching
you embrace them
879
00:34:55,927 --> 00:34:58,820
and say go; I'll hold you
accountable to the end result,
880
00:34:58,820 --> 00:34:59,580
but go.
881
00:34:59,580 --> 00:35:01,508
And I think that
the next 20 years,
882
00:35:01,508 --> 00:35:03,050
as you talk about,
that's going to be
883
00:35:03,050 --> 00:35:08,210
key in going through COVID
and these difficult times,
884
00:35:08,210 --> 00:35:12,482
companies have said, how do we
take this concept of standing
885
00:35:12,482 --> 00:35:14,690
out for the positive in the
work we do and the way we
886
00:35:14,690 --> 00:35:16,670
live our lives to
the next level?
887
00:35:16,670 --> 00:35:20,510
And we talk about Red Shoes
Rising, and many people came in
888
00:35:20,510 --> 00:35:23,100
to March, came
into the pandemic,
889
00:35:23,100 --> 00:35:25,230
and they were froze,
that froze them.
890
00:35:25,230 --> 00:35:28,540
Leadership was frozen,
employees were frozen
891
00:35:28,540 --> 00:35:31,100
and companies were
really challenged,
892
00:35:31,100 --> 00:35:32,812
and they stayed frozen
for a long time.
893
00:35:32,812 --> 00:35:34,520
And then there were
leaders and companies
894
00:35:34,520 --> 00:35:35,895
that started to
emerge, and said,
895
00:35:35,895 --> 00:35:39,018
all right, we have to step
into this very difficult time.
896
00:35:39,018 --> 00:35:40,560
That's the first
thing we have to do.
897
00:35:40,560 --> 00:35:42,150
And in this case,
it stepped in to us.
898
00:35:42,150 --> 00:35:43,790
Nobody in the
world had a choice.
899
00:35:43,790 --> 00:35:45,350
And then we have
to step through it.
900
00:35:45,350 --> 00:35:48,500
And there's fear and
trepidation and anxiety,
901
00:35:48,500 --> 00:35:50,910
but somewhere along the
way, great leaders said,
902
00:35:50,910 --> 00:35:53,010
there's also opportunity
for improvement.
903
00:35:53,010 --> 00:35:55,200
And there's opportunity
to redefine ourselves.
904
00:35:55,200 --> 00:35:58,320
And that, that's what I felt as
I interacted with your team,
905
00:35:58,320 --> 00:36:00,560
is you you turned the
corner pretty quick,
906
00:36:00,560 --> 00:36:01,560
because of all the work,
907
00:36:01,560 --> 00:36:04,310
I think, that you had done
prior to coming into that.
908
00:36:04,310 --> 00:36:06,170
Maybe talk about
that a little bit,
909
00:36:06,170 --> 00:36:07,830
how you're getting through it.
910
00:36:07,830 --> 00:36:11,198
And then how have you
stepped up to this position
911
00:36:11,198 --> 00:36:12,990
you're in? Because you've
done so much work
912
00:36:12,990 --> 00:36:15,800
and I think it's really
being felt by everybody.
913
00:36:15,800 --> 00:36:18,230
Well, I think that we
created an organization that
914
00:36:18,230 --> 00:36:19,500
had a structure.
915
00:36:19,500 --> 00:36:22,730
It had a rhythm, it had
a momentum. One of the
916
00:36:26,330 --> 00:36:28,370
landmark shifts,
if you will, that
917
00:36:28,370 --> 00:36:32,780
happened after I took the
leadership role was
918
00:36:32,780 --> 00:36:35,960
that we had a more consistent
pattern of communication.
919
00:36:35,960 --> 00:36:38,360
We had more consistent
executive teams
920
00:36:38,360 --> 00:36:40,280
getting together
and meeting, and we
921
00:36:40,280 --> 00:36:43,790
developed a rhythm and a
way of conducting business
922
00:36:43,790 --> 00:36:46,260
where we communicated
well with each other
923
00:36:46,260 --> 00:36:48,390
and we held each
other accountable
924
00:36:48,390 --> 00:36:53,180
and we jointly pursued what we
were after as an organization.
925
00:36:53,180 --> 00:36:59,220
And we had a very systematic way
of communicating that to our
926
00:36:59,220 --> 00:37:02,850
managers within the
organization and our field.
927
00:37:02,850 --> 00:37:05,940
When COVID came along, the
first thing that we wanted to do
928
00:37:05,940 --> 00:37:09,240
was let's cancel meetings,
because it's not easy to meet,
929
00:37:09,240 --> 00:37:11,740
because we need
social distancing,
930
00:37:11,740 --> 00:37:14,110
and we need all
these precautions.
931
00:37:14,110 --> 00:37:18,910
And the first step was we have
to not disrupt what we do
932
00:37:18,910 --> 00:37:23,610
well. Do we need to
reimagine meeting?
933
00:37:23,610 --> 00:37:26,700
Do we need to hold that
manager meeting virtually?
934
00:37:26,700 --> 00:37:29,050
Do we need to have those
celebratory moments
935
00:37:29,050 --> 00:37:33,010
virtually? We have to
acknowledge our team members.
936
00:37:33,010 --> 00:37:36,480
And we have to acknowledge
those that have stood out
937
00:37:36,480 --> 00:37:37,810
for Red Shoes, for instance,
938
00:37:37,810 --> 00:37:39,270
and we have a
monthly recognition
939
00:37:39,270 --> 00:37:42,300
of the Red Shoes Ambassadors
in our organization
940
00:37:42,300 --> 00:37:46,110
who achieve an
acknowledgment monthly.
941
00:37:46,110 --> 00:37:48,300
If we didn't stop
and acknowledge it,
942
00:37:48,300 --> 00:37:52,420
then it's counter to
who we are.
943
00:37:52,420 --> 00:37:55,780
We ask them to step up and
deliver Red Shoes experience,
944
00:37:55,780 --> 00:37:57,910
and we acknowledge
those that do it well,
945
00:37:57,910 --> 00:37:59,170
and we reward that
946
00:37:59,170 --> 00:38:02,490
and we demonstrate that behavior
to the rest of our teammates.
947
00:38:02,490 --> 00:38:05,280
And if we, because of
COVID, can't communicate
948
00:38:05,280 --> 00:38:09,390
that, we miss out
on a valuable link,
949
00:38:09,390 --> 00:38:11,880
a process that's so
critical to that.
950
00:38:11,880 --> 00:38:15,300
And so we had to evolve
into virtual meetings,
951
00:38:15,300 --> 00:38:17,280
but we didn't stop.
952
00:38:17,280 --> 00:38:20,760
And we then use
those technologies
953
00:38:20,760 --> 00:38:23,160
to then imagine
and reimagine
954
00:38:23,160 --> 00:38:25,020
what the future would be.
955
00:38:25,020 --> 00:38:28,560
We will never be as efficient
an organization working remotely
956
00:38:28,560 --> 00:38:31,050
as we are in the
office, but we will
957
00:38:31,050 --> 00:38:34,710
be working more remotely than
we've ever been in our past,
958
00:38:34,710 --> 00:38:38,520
because we have developed
new ways to work remotely.
959
00:38:38,520 --> 00:38:40,380
So where one in five
of our employees
960
00:38:40,380 --> 00:38:43,290
may have had an opportunity
to work remotely before COVID,
961
00:38:43,290 --> 00:38:45,150
maybe two out of five
962
00:38:45,150 --> 00:38:47,670
now have the ability to
efficiently and effectively
963
00:38:47,670 --> 00:38:48,970
work remotely.
964
00:38:48,970 --> 00:38:52,410
But there are processes,
there are trainings,
965
00:38:52,410 --> 00:38:55,230
there are interactions that
have to be done in person
966
00:38:55,230 --> 00:38:56,870
that they're not effective.
967
00:38:56,870 --> 00:39:00,450
We can do 60% or 70% of our
effective work remotely,
968
00:39:00,450 --> 00:39:03,840
but we can't complete the
job unless we're back here.
969
00:39:03,840 --> 00:39:07,600
So when we get through COVID,
we will step through it
970
00:39:07,600 --> 00:39:10,780
and we will go back
to a new normal,
971
00:39:10,780 --> 00:39:12,540
but it will be a
reimagined normal.
972
00:39:12,540 --> 00:39:15,930
It will use each of the
benefits of the remote nature
973
00:39:15,930 --> 00:39:18,780
of our workforce and
those that come together
974
00:39:18,780 --> 00:39:20,970
and collaborate
to greater heights
975
00:39:20,970 --> 00:39:22,860
and to more productivity.
976
00:39:22,860 --> 00:39:25,410
It's concentrating
more on technology,
977
00:39:25,410 --> 00:39:28,300
more on things that make
the worker more efficient.
978
00:39:28,300 --> 00:39:31,500
The individual loan officer
will have more tools.
979
00:39:31,500 --> 00:39:33,210
The loan processor
and loan underwriter
980
00:39:33,210 --> 00:39:35,880
will have more technology
aiding their process.
981
00:39:35,880 --> 00:39:38,190
They will have a
streamlined workflow.
982
00:39:38,190 --> 00:39:43,320
We have to reimagine the
PRMI of the future. COVID brought
983
00:39:43,320 --> 00:39:45,420
that front and center,
that we can't just
984
00:39:45,420 --> 00:39:47,070
do it the same old way anymore.
985
00:39:47,070 --> 00:39:50,170
And if we don't embrace
that and step up with it
986
00:39:50,170 --> 00:39:52,260
and step through
this experience,
987
00:39:52,260 --> 00:39:53,527
we can't be a better company.
988
00:39:53,527 --> 00:39:55,860
And so it's been interesting
for me because, as you say,
989
00:39:55,860 --> 00:39:58,830
reimagine, I think of
the art of the possible,
990
00:39:58,830 --> 00:40:01,238
and I'm smiling because
even today, as we were
991
00:40:01,238 --> 00:40:02,530
filming some of these segments
992
00:40:02,530 --> 00:40:04,390
and meeting with you,
we had bad weather,
993
00:40:04,390 --> 00:40:05,680
and the power was going out.
994
00:40:05,680 --> 00:40:07,138
And yet again, it
was another thing
995
00:40:07,138 --> 00:40:10,350
we had to step into and step
through, hopefully to step up.
996
00:40:10,350 --> 00:40:12,970
And we decided maybe we
should move these meetings.
997
00:40:12,970 --> 00:40:15,330
And I went back out to my
car, and I got on the phone
998
00:40:15,330 --> 00:40:16,350
with our chief of
staff and said,
999
00:40:16,350 --> 00:40:18,058
we're going to have
to move the meetings.
1000
00:40:18,058 --> 00:40:21,083
There's too much chaos going
on and the power could go down.
1001
00:40:21,083 --> 00:40:22,500
And I looked at
my rearview mirror
1002
00:40:22,500 --> 00:40:25,350
and you were walking out in
the parking lot to get me.
1003
00:40:25,350 --> 00:40:27,670
And I think about
how life goes on.
1004
00:40:27,670 --> 00:40:29,585
And you said, well,
maybe we still can film.
1005
00:40:29,585 --> 00:40:30,460
Let's give it a shot.
1006
00:40:30,460 --> 00:40:33,990
Let's not let the environment or
these outside elements
1007
00:40:33,990 --> 00:40:36,490
dictate how we show
up and how we perform.
1008
00:40:36,490 --> 00:40:37,470
And here we are.
1009
00:40:37,470 --> 00:40:38,860
It messed up my hair,
1010
00:40:38,860 --> 00:40:41,370
I had to comb it again.
We can't
1011
00:40:41,370 --> 00:40:44,580
let the things we can't
do define what we can do.
1012
00:40:44,580 --> 00:40:48,037
We have to step up and do
what is possible for us.
1013
00:40:48,037 --> 00:40:49,620
And there are many
things we can't do,
1014
00:40:49,620 --> 00:40:50,890
but those can't define us.
1015
00:40:50,890 --> 00:40:51,970
We have to step forward.
1016
00:40:51,970 --> 00:40:56,430
Right, well, you know, as a
takeaway for today, Kenneth,
1017
00:40:56,430 --> 00:40:58,860
and you think about
this, what would
1018
00:40:58,860 --> 00:41:02,970
be your takeaways, your
advice, your perspective
1019
00:41:02,970 --> 00:41:04,180
on how we move forward?
1020
00:41:04,180 --> 00:41:06,630
And you just said part of
it, but what else would you
1021
00:41:06,630 --> 00:41:08,610
add to that?
1022
00:41:08,610 --> 00:41:14,130
We are learning, and
growing and every one of us
1023
00:41:14,130 --> 00:41:18,270
will look back on the
COVID pandemic in 2020.
1024
00:41:18,270 --> 00:41:20,850
We all look back on
the Great Recession.
1025
00:41:20,850 --> 00:41:22,500
Some of us are old
enough to look back
1026
00:41:22,500 --> 00:41:25,140
on oil embargoes and
other things that
1027
00:41:25,140 --> 00:41:29,070
changed our lives, things
that we lived through.
1028
00:41:29,070 --> 00:41:33,120
They change how we
hoard material things.
1029
00:41:33,120 --> 00:41:37,020
They change how we buy vehicles,
whether they're fuel efficient
1030
00:41:37,020 --> 00:41:38,080
or not fuel efficient.
1031
00:41:38,080 --> 00:41:41,290
They change how we
choose our careers.
1032
00:41:41,290 --> 00:41:45,720
They change how we choose
our associates in life.
1033
00:41:45,720 --> 00:41:49,410
And the pandemic
of 2020 is going
1034
00:41:49,410 --> 00:41:53,130
to be an integral part
of every one of us.
1035
00:41:53,130 --> 00:41:54,960
And what we have
to do is recognize
1036
00:41:54,960 --> 00:41:57,750
that there is genuine fear.
1037
00:41:57,750 --> 00:41:58,690
There's genuine
1038
00:41:58,690 --> 00:42:01,130
uncertainty in the
lives of every human
1039
00:42:01,130 --> 00:42:03,470
that we interact with.
I have those fears,
1040
00:42:03,470 --> 00:42:04,760
I have that uncertainty.
1041
00:42:04,760 --> 00:42:07,280
If I can't respect
that my team member has
1042
00:42:07,280 --> 00:42:09,680
those same fears and
uncertainty and find a way
1043
00:42:09,680 --> 00:42:12,170
to help raise that
human experience
1044
00:42:12,170 --> 00:42:16,520
and lift that human spirit and
provide some kind of safeguard
1045
00:42:16,520 --> 00:42:20,510
and protection around them,
they can't step up with me
1046
00:42:20,510 --> 00:42:24,230
and have us as a
team grow, step up
1047
00:42:24,230 --> 00:42:27,080
and step through this
experience and be better for it.
1048
00:42:27,080 --> 00:42:29,070
But we have no choice.
1049
00:42:29,070 --> 00:42:30,410
We need to be better for it.
1050
00:42:30,410 --> 00:42:31,820
We can't stop.
1051
00:42:31,820 --> 00:42:34,250
None of us are going to
go park under a bunker
1052
00:42:34,250 --> 00:42:36,470
and call it the end.
1053
00:42:36,470 --> 00:42:37,445
There is a future.
1054
00:42:37,445 --> 00:42:38,820
And we're going
to be part of it.
1055
00:42:38,820 --> 00:42:40,670
And we're going to define it.
1056
00:42:40,670 --> 00:42:42,250
We're going to create it.
1057
00:42:42,250 --> 00:42:45,200
Well Kenneth, that's exactly
what you and the team are doing
1058
00:42:45,200 --> 00:42:46,920
and people are rising to it.
1059
00:42:46,920 --> 00:42:49,460
And it's energizing
and inspiring to me.
1060
00:42:49,460 --> 00:42:51,320
And I'm grateful that
I had the opportunity
1061
00:42:51,320 --> 00:42:53,903
to spend time with you and your
team today and really grateful
1062
00:42:53,903 --> 00:42:57,420
that you're showing how to
rise up to a whole new level.
1063
00:42:57,420 --> 00:42:58,640
So thank you very much.
1064
00:42:58,640 --> 00:43:00,020
Let's do it together.
1065
00:43:00,020 --> 00:43:00,710
I'm with you.
1066
00:43:00,710 --> 00:43:01,230
All right.
1067
00:43:01,230 --> 00:43:01,730
Thank you.
1068
00:43:12,710 --> 00:43:15,290
Thank you, Kenneth
and Lonnie. I am
1069
00:43:15,290 --> 00:43:19,190
honored to be presenting this
year's Cheri Bruno Ambassador
1070
00:43:19,190 --> 00:43:20,810
of Excellence Award.
1071
00:43:20,810 --> 00:43:23,510
This special
recognition was named
1072
00:43:23,510 --> 00:43:27,320
after our beloved team member
and friend, Cheri Bruno.
1073
00:43:27,320 --> 00:43:31,190
Cheri was an incredible
example of Red Shoes Living.
1074
00:43:31,190 --> 00:43:34,880
She was optimistic, kind,
thoughtful, grateful,
1075
00:43:34,880 --> 00:43:38,570
and always found ways to
encourage those around her.
1076
00:43:38,570 --> 00:43:40,610
We miss her dearly.
1077
00:43:40,610 --> 00:43:44,030
We created this award last
year to honor Cheri's memory
1078
00:43:44,030 --> 00:43:46,820
and to celebrate others
at PRMI who inspire
1079
00:43:46,820 --> 00:43:49,100
us to be our best selves.
1080
00:43:49,100 --> 00:43:52,100
I'm happy to be presenting
it again this year to two
1081
00:43:52,100 --> 00:43:55,670
amazing people who are known
throughout our organization
1082
00:43:55,670 --> 00:43:59,600
for their kindness, cooperative
attitude, dedication,
1083
00:43:59,600 --> 00:44:03,290
foresight, professionalism
and expertise.
1084
00:44:03,290 --> 00:44:07,490
These individuals embody Red
Shoes Living in all they do.
1085
00:44:07,490 --> 00:44:12,470
Please join me in recognizing
2020's winners, Shellie George
1086
00:44:12,470 --> 00:44:14,680
and Karie Gallegos.
00:00:11,000 --> 00:00:17,500
Hello, PRMI, and welcome to day
three of National Conference.
2
00:00:17,500 --> 00:00:22,060
Yesterday's keynote address by
Victoria Arlen was inspiring,
3
00:00:22,060 --> 00:00:23,860
and it left me
with a renewed energy
4
00:00:23,860 --> 00:00:27,910
to continue redefining
possible in my own life.
5
00:00:27,910 --> 00:00:30,310
If you were not able
to catch her address,
6
00:00:30,310 --> 00:00:34,190
you can still access it
on our Conference website.
7
00:00:34,190 --> 00:00:38,020
And now, let's get started
on today's session.
8
00:00:38,020 --> 00:00:40,390
Some of you are already
familiar with our next speaker,
9
00:00:40,390 --> 00:00:41,990
Lonnie Mayne.
10
00:00:41,990 --> 00:00:47,520
In many ways, he's an important
part of the PRMI family.
11
00:00:47,520 --> 00:00:49,740
We have seen so much
success since making
12
00:00:49,740 --> 00:00:52,020
his principles of Red
Shoes Living a part
13
00:00:52,020 --> 00:00:55,100
of our organization's culture.
14
00:00:55,100 --> 00:00:58,550
Lonnie is an internationally
recognized keynote speaker,
15
00:00:58,550 --> 00:01:03,110
author and executive performance
coach to many of the top brands
16
00:01:03,110 --> 00:01:07,510
and most influential leaders in
business and community today.
17
00:01:07,510 --> 00:01:10,990
He's a former technology
and turnaround executive
18
00:01:10,990 --> 00:01:13,780
who has developed and advanced
the concept of Red Shoes Living
19
00:01:13,780 --> 00:01:18,330
in one of the most
innovative themes of our times.
20
00:01:18,330 --> 00:01:21,660
Red Shoes Living reduces the
negative and non-productive
21
00:01:21,660 --> 00:01:23,940
noises in our world
and helps people
22
00:01:23,940 --> 00:01:27,510
become the best they can be
in the way that they work,
23
00:01:27,510 --> 00:01:29,720
play and live.
24
00:01:29,720 --> 00:01:31,910
Lonnie's Red Shoes
Living message will
25
00:01:31,910 --> 00:01:34,250
have an instant and
transformative influence
26
00:01:34,250 --> 00:01:38,570
on customer experience,
culture, leadership performance
27
00:01:38,570 --> 00:01:42,380
and the way we live our lives
beyond the boundaries of work.
28
00:01:42,380 --> 00:01:44,720
I am honored to introduce
my friend Lonnie,
29
00:01:44,720 --> 00:01:47,510
and I look forward to learning
more about using Red Shoes Living
30
00:01:47,510 --> 00:01:50,900
to improve our
organization, our customer
31
00:01:50,900 --> 00:01:54,100
relationships and
our personal lives.
32
00:01:54,100 --> 00:01:57,290
And now, please
welcome Lonnie Mayne.
33
00:02:07,660 --> 00:02:10,539
Hello, PRMI family, it is
a pleasure to be with all of you
34
00:02:10,539 --> 00:02:13,120
again. I had the opportunity
to meet many of you
35
00:02:13,120 --> 00:02:15,500
a couple of years
ago in Florida.
36
00:02:15,500 --> 00:02:18,800
And here we are today during
very interesting times.
37
00:02:18,800 --> 00:02:20,980
I know it's been a
phenomenal year for you,
38
00:02:20,980 --> 00:02:22,580
an incredibly busy year for you.
39
00:02:22,580 --> 00:02:24,700
I know that you've been
working incredibly hard.
40
00:02:24,700 --> 00:02:27,460
And I really hope what I share
with you today is meaningful,
41
00:02:27,460 --> 00:02:29,650
it's inspiring, and
it connects with you
42
00:02:29,650 --> 00:02:32,680
in a way that becomes
personal. Through this very
43
00:02:32,680 --> 00:02:34,760
difficult time that
we've all gone through,
44
00:02:34,760 --> 00:02:38,290
like many of you, I've had
to re-pivot my own business
45
00:02:38,290 --> 00:02:40,390
and really talk
about how we could
46
00:02:40,390 --> 00:02:43,240
help companies and leaders get
through this difficult time.
47
00:02:43,240 --> 00:02:45,112
Out of that came
Red Shoes Rising,
48
00:02:45,112 --> 00:02:46,570
which is what I'm
going to take you
49
00:02:46,570 --> 00:02:48,680
through today. For some of you,
50
00:02:48,680 --> 00:02:51,250
you may not know what Red
Shoes Living is or have not
51
00:02:51,250 --> 00:02:51,980
heard about that.
52
00:02:51,980 --> 00:02:54,760
I'm also going to walk through
that for just a minute as well.
53
00:02:54,760 --> 00:02:56,680
It'll be a refresher
to some of you,
54
00:02:56,680 --> 00:02:58,240
and it will be new to others.
55
00:02:58,240 --> 00:03:01,150
But again, hopefully
meaningful and inspiring.
56
00:03:01,150 --> 00:03:04,120
I also want to introduce
Nancy Williams, who
57
00:03:04,120 --> 00:03:05,360
is our chief of staff.
58
00:03:05,360 --> 00:03:08,350
And today she is actually
going to be on our social media
59
00:03:08,350 --> 00:03:12,310
accounts, specifically on
@LonnieMayne on Instagram.
60
00:03:12,310 --> 00:03:15,490
For the first five people
that actually DM her
61
00:03:15,490 --> 00:03:16,370
on that account,
62
00:03:16,370 --> 00:03:19,720
she's going to send you and
connect with you a signed copy
63
00:03:19,720 --> 00:03:21,260
of the Red Shoes Living book.
64
00:03:21,260 --> 00:03:24,800
So please, we're sharing much
more content out there today
65
00:03:24,800 --> 00:03:27,100
that's inclusive content,
that much of which
66
00:03:27,100 --> 00:03:30,210
is coming from you in terms of
how you show up in a Red Shoes
67
00:03:30,210 --> 00:03:30,710
way.
68
00:03:30,710 --> 00:03:33,010
So go out there,
DM Nancy, connect
69
00:03:33,010 --> 00:03:35,470
with her and we'll send you a
signed copy of the Red Shoes
70
00:03:35,470 --> 00:03:37,090
Living book.
71
00:03:37,090 --> 00:03:39,590
So Red Shoes Living is
really three things.
72
00:03:39,590 --> 00:03:41,990
It's a philosophy,
it's a mindset,
73
00:03:41,990 --> 00:03:43,070
and it's a framework.
74
00:03:43,070 --> 00:03:45,550
And we're to talk a little
more about that framework here
75
00:03:45,550 --> 00:03:46,780
in just a minute.
76
00:03:46,780 --> 00:03:48,410
The philosophy of Red Shoes,
77
00:03:48,410 --> 00:03:50,692
and by the way, Red Shoes
represent standing out
78
00:03:50,692 --> 00:03:52,150
for the positive
in the work you do,
79
00:03:52,150 --> 00:03:53,400
in the way you live your life.
80
00:03:53,400 --> 00:03:55,330
They are a reminder
of the behaviors
81
00:03:55,330 --> 00:03:57,940
and of the philosophy, the
mindset, and the framework,
82
00:03:57,940 --> 00:04:00,455
and how we show up
every single day.
83
00:04:00,455 --> 00:04:02,830
And I know that you've been
standing out for the positive
84
00:04:02,830 --> 00:04:04,480
and everything that you're
doing through this very
85
00:04:04,480 --> 00:04:05,300
difficult time.
86
00:04:05,300 --> 00:04:07,540
I've heard many
stories and have really
87
00:04:07,540 --> 00:04:10,035
connected with many of you
on the positivity that's
88
00:04:10,035 --> 00:04:12,160
happening, as well as the
very difficult, hard work
89
00:04:12,160 --> 00:04:13,720
that you're going through.
90
00:04:13,720 --> 00:04:15,963
So Red Shoes Living, as
I said, is three things.
91
00:04:15,963 --> 00:04:17,380
And I want to talk
about all three
92
00:04:17,380 --> 00:04:18,797
of those things
for just a minute.
93
00:04:18,797 --> 00:04:20,380
The philosophy,
again, is stand out
94
00:04:20,380 --> 00:04:22,720
for the positive in
the work that you do
95
00:04:22,720 --> 00:04:24,580
and the way that
you live your life.
96
00:04:24,580 --> 00:04:26,470
The mindset is a
question that you
97
00:04:26,470 --> 00:04:28,330
can ask yourself,
which basically
98
00:04:28,330 --> 00:04:31,660
says, Is what I am
about to do Red Shoes?
99
00:04:31,660 --> 00:04:33,410
Will it stand out
for the positive?
100
00:04:33,410 --> 00:04:36,730
And you can apply that mindset
to literally every single thing
101
00:04:36,730 --> 00:04:40,540
that you do, from how you respond
to an email or type an email,
102
00:04:40,540 --> 00:04:43,030
to how you communicate
with somebody, really
103
00:04:43,030 --> 00:04:44,930
to just how you show
up in the world.
104
00:04:44,930 --> 00:04:48,530
It's a question that I ask
myself every single day.
105
00:04:48,530 --> 00:04:50,560
And if we get that
right, we create what
106
00:04:50,560 --> 00:04:52,600
we call a Red Shoes experience.
107
00:04:52,600 --> 00:04:54,140
That's what the red
shoes represent.
108
00:04:54,140 --> 00:04:56,620
They represent standing
out for the positive.
109
00:04:56,620 --> 00:04:59,180
When you put a pair of red
shoes on, people recognize them.
110
00:04:59,180 --> 00:05:00,910
So for me, that's
a reminder of how
111
00:05:00,910 --> 00:05:02,830
I want to show up in the world.
112
00:05:02,830 --> 00:05:05,680
So you have the philosophy,
you have the mindset,
113
00:05:05,680 --> 00:05:07,330
and then you have the framework.
114
00:05:07,330 --> 00:05:09,403
The framework becomes
the application.
115
00:05:09,403 --> 00:05:11,320
And I want to spend just
a minute here talking
116
00:05:11,320 --> 00:05:13,660
about the Red Shoes
framework and really
117
00:05:13,660 --> 00:05:16,180
share with you how I use that
in my everyday life, how I'm
118
00:05:16,180 --> 00:05:19,480
using that with you right now
as I'm communicating with you
119
00:05:19,480 --> 00:05:21,640
on the Red Shoes Rising topic.
120
00:05:21,640 --> 00:05:24,670
So the framework has
five behaviors to it.
121
00:05:24,670 --> 00:05:27,530
There's Awareness,
there's Gratitude,
122
00:05:27,530 --> 00:05:29,380
there's Everybody Has a Story,
123
00:05:29,380 --> 00:05:31,120
there's Kindness and
Respect, and there's
124
00:05:31,120 --> 00:05:32,710
Putting Yourself Out There.
125
00:05:32,710 --> 00:05:35,930
And for me, if I take
all five of those things
126
00:05:35,930 --> 00:05:38,450
and I can put them
in a very linear way
127
00:05:38,450 --> 00:05:40,990
I apply them to
one thing at a time,
128
00:05:40,990 --> 00:05:44,170
to one conversation at a time,
I can apply them to an email
129
00:05:44,170 --> 00:05:45,250
that I'm sending.
130
00:05:45,250 --> 00:05:46,550
I can apply them anywhere
131
00:05:46,550 --> 00:05:47,090
I want,
132
00:05:47,090 --> 00:05:49,150
and that is what's going
to create the Red Shoes
133
00:05:49,150 --> 00:05:50,680
experience for me.
134
00:05:50,680 --> 00:05:52,750
So awareness says that
we have to be aware,
135
00:05:52,750 --> 00:05:53,920
that we have to put
our phones down,
136
00:05:53,920 --> 00:05:55,180
that we have to pay
attention, that we
137
00:05:55,180 --> 00:05:56,380
have to look each
other in the eye
138
00:05:56,380 --> 00:05:58,047
when somebody else
is talking and really
139
00:05:58,047 --> 00:06:01,805
receive what they're saying and
understanding them. Gratitude,
140
00:06:01,805 --> 00:06:03,430
and we'll talk a
little more about this
141
00:06:03,430 --> 00:06:05,410
as we move through
the keynote today,
142
00:06:05,410 --> 00:06:07,120
but in this very
tumultuous time,
143
00:06:07,120 --> 00:06:09,820
gratitude is showing
up like never before.
144
00:06:09,820 --> 00:06:11,410
The things that I'm
grateful for today
145
00:06:11,410 --> 00:06:12,910
are different than
the things that I
146
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were grateful for before
COVID actually happened.
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It's the simple
things that really
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matter, the ability to
have a National Conference,
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to be able to connect,
to learn, to be inspired,
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to work together, to
support each other.
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I'm incredibly grateful
for all of those things.
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And then the third pillar or
the third behavior of dveryone
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has a story.
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It's one of my favorite ones.
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This is how we connect.
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If we are aware
and we're grateful
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and we understand that
we all have stories
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that change every single day,
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that is how we really start
to connect with each other
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and understand each
other. In this year
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that we've had with
all of the changes
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and all of the challenges
that we've gone through,
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we've really connected
with our stories,
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and we've supported each other.
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And that's critically,
critically important
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to the success, not only
of the company, but also,
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as we've been standing
out for the positive
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and how we show up
as human beings.
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So today, all of
you have a story
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that's just a little different
than your story from yesterday.
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If we listen
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and if we connect,
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and if we listen for the
stories with each other,
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we will know what's
happening in our lives
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and know how to navigate
with each other.
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And then respect
and kindness, you know,
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you don't have to
go very far today
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to be respectful and kind.
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And it stands out like
I've never seen before.
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So as noisy
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as the world has become,
kindness and respect
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is actually cutting
through that noise.
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We're all trying to do the
right thing for each other
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and for our customers
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and our co-workers,
and even our friends
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and family and
strangers that we're
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connecting with along the way.
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And then finally, we have
to put ourselves out there.
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We actually have to do something
that creates the action.
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When you take all five
of these behaviors
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you can put them together
and apply them in a moment,
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you create what we call
a Red Shoes experience.
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So none of you have been living
a life of mediocrity this year.
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You've been working hard
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and I know you've gone through
lots and lots of changes,
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both professionally
as well as personally.
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You've been creating
Red Shoes experiences.
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I've heard about many
of these experiences
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and many of these stories,
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and you should be
honored for all of that.
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You know, as we continue
to move forward together
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00:08:09,090 --> 00:08:11,593
through this difficult
time, there is hope.
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And I want to talk about
some of those things now.
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So the Red Shoes
Living philosophy, mindset
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and framework is alive and well.
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And you have been applying
it incredibly well.
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So here's a question
for you as we
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transition now: what
do you know to be true?
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If you think about this year
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and you think about yourself,
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and when I ask that
question, what do
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you know to be true about you?
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Are you resilient?
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00:08:34,320 --> 00:08:35,650
Have you learned a lot?
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00:08:35,650 --> 00:08:37,890
Have you gone through
difficult times?
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You don't quit.
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We keep moving forward.
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We keep supporting each other.
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00:08:41,140 --> 00:08:43,860
There are these truths that
we know about ourselves as we
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go through difficult times.
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And I will tell
you, those truths
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become even more polished
as we move forward together,
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and as we work together
to do the right things
224
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and to stand out
for the positive.
225
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We've all gone through
tremendous adversity
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in many different ways.
Individual adversity, adversity
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00:09:00,240 --> 00:09:02,550
within the organization,
adversity with as busy
228
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as everybody's been.
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Adversity is
something that's going
230
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to continue to happen to us.
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And so there's also
been opportunity
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within the adversity as well.
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And that's some of
the stuff that we're
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going to talk about as we
move through the rest of this.
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Now, on March 14,
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2020, for myself,
237
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and I live in Park City, Utah,
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that was the day that
the town shut down,
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that COVID had actually
hit, that everybody
240
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was talking about the ski
resorts where I live shut down.
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And there were people in
from all over the world that
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didn't know what to do.
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There was fear.
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There was trepidation.
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00:09:33,400 --> 00:09:35,700
There was anxiety,
there was frustration.
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00:09:35,700 --> 00:09:38,580
There was even a little bit
of euphoria during that time.
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00:09:38,580 --> 00:09:40,470
And we all know the
different stories that
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00:09:40,470 --> 00:09:42,370
happened. For a period of time,
249
00:09:42,370 --> 00:09:44,890
I think we all connected and
said, let's support each other.
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00:09:44,890 --> 00:09:47,200
We got on Zoom in
different video platforms
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and we started to connect.
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00:09:48,900 --> 00:09:50,610
And along the way,
though, we started
253
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to realize there were all
these incredible stories
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00:09:52,920 --> 00:09:54,628
and that people were
going through really
255
00:09:54,628 --> 00:09:57,840
challenging times. There
were loss, losses of life,
256
00:09:57,840 --> 00:09:59,770
and there were people
that were getting sick.
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And there were challenges,
258
00:10:00,910 --> 00:10:02,663
and there were job
losses, and the economy,
259
00:10:02,663 --> 00:10:04,080
it was changing,
and the noise just
260
00:10:04,080 --> 00:10:08,200
continued to get louder
and louder and louder.
261
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But also, there
were shining lights,
262
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there were people
that were actually
263
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doing the hard work
at every level.
264
00:10:13,420 --> 00:10:16,750
We were supporting each other,
from the nurses and doctors
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00:10:16,750 --> 00:10:18,910
and scientists and
administrators that
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were on the front lines trying
to save lives, that are still
267
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out there working so hard.
268
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We started to applaud them.
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We started to see that the
whole world for the first time
270
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was coming together like
we've never had in my lifetime
271
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or maybe in many lifetimes.
272
00:10:33,200 --> 00:10:36,880
Now, Kenneth Knudson and I had
a conversation not too long
273
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after all this happened.
274
00:10:38,010 --> 00:10:40,400
And he said to me, Lonnie,
we're all grieving something
275
00:10:40,400 --> 00:10:43,520
during this time.
I traveled a lot,
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and I had stopped
traveling, and maybe we
277
00:10:45,970 --> 00:10:47,753
stopped connecting
with family and friends
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because we were quarantined.
279
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And so we were grieving
these things that
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became very important to us.
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We weren't going on vacation.
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We couldn't go outside.
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00:10:55,010 --> 00:10:56,150
All of these things,
284
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we were grieving
285
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and we were going
through this together.
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And it was all different.
287
00:10:59,500 --> 00:11:01,480
As we connected in
a Red Shoes Living
288
00:11:01,480 --> 00:11:04,370
way with each other's
stories, we became aware.
289
00:11:04,370 --> 00:11:05,240
We became grateful.
290
00:11:05,240 --> 00:11:06,823
We started to put
ourselves out there.
291
00:11:06,823 --> 00:11:09,940
We started to become even
more kind and respectful.
292
00:11:09,940 --> 00:11:12,070
Then we realized
what each one of us
293
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was grieving on an
individual basis.
294
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And we stepped in and
we started to help.
295
00:11:16,690 --> 00:11:20,620
Now, this word. hope. Many of
us lost hope, maybe all of us
296
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did at some point in time.
297
00:11:22,240 --> 00:11:24,550
But we're resilient
and we know what
298
00:11:24,550 --> 00:11:26,825
we know to be true
about ourselves,
299
00:11:26,825 --> 00:11:29,200
that we are hopeful people
and that we are moving forward
300
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and that we are
doing good things.
301
00:11:30,940 --> 00:11:33,280
So that hope started to shift.
302
00:11:33,280 --> 00:11:35,140
People started to
humanize in ways
303
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that I've never seen before.
304
00:11:36,370 --> 00:11:38,750
Red Shoes started showing
up all over the world
305
00:11:38,750 --> 00:11:40,210
and people were standing
out for the positive
306
00:11:40,210 --> 00:11:42,220
and doing their part to
reconnect and to support
307
00:11:42,220 --> 00:11:43,630
each other.
308
00:11:43,630 --> 00:11:45,880
We started to humanize, the
doctors and nurses started
309
00:11:45,880 --> 00:11:48,160
putting pictures of
themselves because they
310
00:11:48,160 --> 00:11:49,780
had all these masks
and everything
311
00:11:49,780 --> 00:11:50,780
that they had to wear.
312
00:11:50,780 --> 00:11:52,490
And they wanted people
to know we are human.
313
00:11:52,490 --> 00:11:53,573
We're connecting with you.
314
00:11:53,573 --> 00:11:54,490
We see you.
315
00:11:54,490 --> 00:11:56,470
We're going to do our part.
316
00:11:56,470 --> 00:11:59,590
So in this process, we came
together for the first time
317
00:11:59,590 --> 00:12:03,220
that I've seen, again in my
lifetime, in a global way.
318
00:12:03,220 --> 00:12:07,030
We had actors and musicians
doing free concerts.
319
00:12:07,030 --> 00:12:10,510
We had people doing free
things and giving their time
320
00:12:10,510 --> 00:12:14,050
to try to do their part, all
of which is Red Shoes Living.
321
00:12:14,050 --> 00:12:17,390
More importantly, it's also
what we call Red Shoes Rising.
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00:12:17,390 --> 00:12:19,120
Now, for those that
have read my book
323
00:12:19,120 --> 00:12:21,770
or have seen the red
shoes living keynote,
324
00:12:21,770 --> 00:12:23,860
the original Red
Shoes Living keynote,
325
00:12:23,860 --> 00:12:26,770
that I talk about my
good friend Maz Iqbal.
326
00:12:26,770 --> 00:12:28,820
He's part of my model
of sustainability.
327
00:12:28,820 --> 00:12:31,960
He's part of the community
that I surround myself
328
00:12:31,960 --> 00:12:33,110
with in support.
329
00:12:33,110 --> 00:12:35,290
He becomes my advocate
and he challenges
330
00:12:35,290 --> 00:12:37,220
me and he inspires
me and he pushes me.
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00:12:37,220 --> 00:12:39,523
And I, in return, do
the same thing for him.
332
00:12:39,523 --> 00:12:41,440
And all of you here at
the National Conference
333
00:12:41,440 --> 00:12:42,890
are doing that for each other.
334
00:12:42,890 --> 00:12:45,675
You support each other. To
get through difficult times,
335
00:12:45,675 --> 00:12:46,550
that's what it takes.
336
00:12:46,550 --> 00:12:47,720
We have to come together.
337
00:12:47,720 --> 00:12:49,100
We have to be Red Shoes.
338
00:12:49,100 --> 00:12:50,860
We have to continue to rise.
339
00:12:50,860 --> 00:12:52,400
We have to do all these things.
340
00:12:52,400 --> 00:12:56,020
We have to redefine what
possible actually is.
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00:12:56,020 --> 00:12:58,660
Well, during this time
when this happened for me,
342
00:12:58,660 --> 00:13:00,200
I phoned Maz,
343
00:13:00,200 --> 00:13:02,500
in fact, we were on
WhatsApp on video,
344
00:13:02,500 --> 00:13:05,510
and I was on a little
walk outside of my house.
345
00:13:05,510 --> 00:13:07,870
And I was complaining about
some of the things that
346
00:13:07,870 --> 00:13:08,930
were happening
347
00:13:08,930 --> 00:13:10,280
and how awful it was,
348
00:13:10,280 --> 00:13:11,830
and he was listening to me.
349
00:13:11,830 --> 00:13:15,340
He was also trying to challenge
me and push me forward and get
350
00:13:15,340 --> 00:13:18,807
me to step in and start to step
through the difficult times
351
00:13:18,807 --> 00:13:19,640
that were happening.
352
00:13:19,640 --> 00:13:22,220
And he posed one question
to me that stayed with me
353
00:13:22,220 --> 00:13:24,440
and continues to
stay with me today.
354
00:13:24,440 --> 00:13:28,390
And that question was, Lonnie,
what does this open up for you?
355
00:13:28,390 --> 00:13:30,670
And I had never thought
about that before,
356
00:13:30,670 --> 00:13:33,100
but as I really reflected
on that that day,
357
00:13:33,100 --> 00:13:34,910
what does this actually
open up for me?
358
00:13:34,910 --> 00:13:37,690
I started to realize
this was an opportunity
359
00:13:37,690 --> 00:13:40,690
to redefine
possible, to redefine
360
00:13:40,690 --> 00:13:43,270
who I was as a human being.
361
00:13:43,270 --> 00:13:45,100
And as we talked
about it with my team,
362
00:13:45,100 --> 00:13:47,980
we said, what are the things
that we do when challenges
363
00:13:47,980 --> 00:13:50,290
hit us, when
opportunities hit us,
364
00:13:50,290 --> 00:13:52,330
when adversity comes our way?
365
00:13:52,330 --> 00:13:53,870
We have these choices.
366
00:13:53,870 --> 00:13:55,750
In the case of
COVID, we actually didn't
367
00:13:55,750 --> 00:13:59,950
have a choice. COVID stepped
forward and we had to step in.
368
00:13:59,950 --> 00:14:03,670
Many times we get to choose
not to step in, to step aside,
369
00:14:03,670 --> 00:14:05,150
to step somewhere else.
370
00:14:05,150 --> 00:14:07,730
But in this situation,
we had to step in.
371
00:14:07,730 --> 00:14:09,970
It was the first thing
that we had to do.
372
00:14:09,970 --> 00:14:12,850
Then we had to realize that
somewhere along the way, hope
373
00:14:12,850 --> 00:14:14,540
started to come back.
374
00:14:14,540 --> 00:14:15,860
And we had to step through it.
375
00:14:15,860 --> 00:14:17,180
And we had to step
through it together,
376
00:14:17,180 --> 00:14:18,170
and we had to work together,
377
00:14:18,170 --> 00:14:19,550
we had to support each other,
378
00:14:19,550 --> 00:14:20,990
and we had to make
changes. Again,
379
00:14:20,990 --> 00:14:25,430
we had to redefine what possible
was. With the right mindset,
380
00:14:25,430 --> 00:14:26,980
as we started
stepping through this,
381
00:14:26,980 --> 00:14:29,260
we realized we were
going to step up.
382
00:14:29,260 --> 00:14:32,170
And as we're all here together
this week at the National
383
00:14:32,170 --> 00:14:34,120
Conference, there
are so many stories
384
00:14:34,120 --> 00:14:36,340
of where you've stepped
up, where we're actually
385
00:14:36,340 --> 00:14:38,690
better for having gone through
this very difficult time.
386
00:14:38,690 --> 00:14:41,620
And that's not to take
away from the loss of life
387
00:14:41,620 --> 00:14:45,142
and from people getting sick and
from job losses for many people
388
00:14:45,142 --> 00:14:46,100
out in the world today,
389
00:14:46,100 --> 00:14:48,490
and all these difficult changes.
390
00:14:48,490 --> 00:14:51,400
But we know what we know
to be true about ourselves
391
00:14:51,400 --> 00:14:54,400
and that we will continue to
step in to either adversity
392
00:14:54,400 --> 00:14:56,020
or to opportunities.
393
00:14:56,020 --> 00:14:57,200
We will step through,
394
00:14:57,200 --> 00:14:59,180
and as we step through, that
can be the most difficult time.
395
00:14:59,180 --> 00:15:00,847
It can also be the
most rewarding time
396
00:15:00,847 --> 00:15:03,160
because we learn so much.
397
00:15:03,160 --> 00:15:06,070
And then eventually, we step up.
398
00:15:06,070 --> 00:15:07,560
We talk about a continuum.
399
00:15:07,560 --> 00:15:09,310
As we went out with the
Red Shoes Living team
400
00:15:09,310 --> 00:15:11,393
and we started working
with companies and leaders,
401
00:15:11,393 --> 00:15:14,590
it became very clear to us that
not everybody was stepping in.
402
00:15:14,590 --> 00:15:16,570
And in fact, on
the continuum, 10%
403
00:15:16,570 --> 00:15:19,210
of the leaders and the companies
that we were working with
404
00:15:19,210 --> 00:15:20,320
hadn't stepped in at all.
405
00:15:20,320 --> 00:15:21,487
They didn't know what to do,
406
00:15:21,487 --> 00:15:23,440
they were frozen.
Then many companies,
407
00:15:23,440 --> 00:15:25,960
and this is where the
majority reside, started
408
00:15:25,960 --> 00:15:27,430
to step through.
409
00:15:27,430 --> 00:15:29,630
That was where most people went.
410
00:15:29,630 --> 00:15:31,940
And sometimes you step through,
and you get ahead of it,
411
00:15:31,940 --> 00:15:33,170
and sometimes you fall back.
412
00:15:33,170 --> 00:15:35,380
And they were getting
stuck in that area.
413
00:15:35,380 --> 00:15:38,500
There was this 20%, and
PRMI and the PRMI family
414
00:15:38,500 --> 00:15:41,360
is in this 20%, that stepped up.
415
00:15:41,360 --> 00:15:44,380
They redefined what
possible actually was.
416
00:15:44,380 --> 00:15:46,180
They started making
the necessary changes
417
00:15:46,180 --> 00:15:47,680
that they had to
within the business
418
00:15:47,680 --> 00:15:49,138
as well as in their
personal lives,
419
00:15:49,138 --> 00:15:52,240
as well as with leaders, in
support of the customers
420
00:15:52,240 --> 00:15:54,250
and everybody that
you work with.
421
00:15:54,250 --> 00:15:57,310
That's what we call stepping
up, and that's what we actually
422
00:15:57,310 --> 00:15:59,590
call Red Shoes Rising.
423
00:15:59,590 --> 00:16:02,290
For me, during this time, it
was about rebuilding my house
424
00:16:02,290 --> 00:16:03,560
and I'm very visual.
425
00:16:03,560 --> 00:16:06,220
And when I think about this,
rebuilding my house actually
426
00:16:06,220 --> 00:16:08,890
meant something
completely different.
427
00:16:08,890 --> 00:16:11,560
I wanted to look at the
business, just like all of you
428
00:16:11,560 --> 00:16:13,930
did, and said, how can we
use this as an opportunity
429
00:16:13,930 --> 00:16:17,140
to step up, to make it
better, to rewrite content,
430
00:16:17,140 --> 00:16:19,000
to do things in a much
more Red Shoes way,
431
00:16:19,000 --> 00:16:21,850
to create even more
Red Shoes experiences?
432
00:16:21,850 --> 00:16:23,000
I looked at my health.
433
00:16:23,000 --> 00:16:25,810
And I said, am I healthy, is
this open something up for me
434
00:16:25,810 --> 00:16:29,000
where I can actually focus
on my health? For all of us,
435
00:16:29,000 --> 00:16:31,310
or most of us, we're still in
remote work environments,
436
00:16:31,310 --> 00:16:33,370
and we're able to do things that
we weren't able to do before.
437
00:16:33,370 --> 00:16:34,660
That's what it opened up.
438
00:16:34,660 --> 00:16:37,700
Some of us can work
out at home. For me,
439
00:16:37,700 --> 00:16:40,300
I could do conference
calls outside or on hikes,
440
00:16:40,300 --> 00:16:43,750
like all of these things
started to make changes for me
441
00:16:43,750 --> 00:16:45,970
and opened up a completely
different world.
442
00:16:45,970 --> 00:16:47,150
It was a mindset.
443
00:16:47,150 --> 00:16:48,800
It was a way of
looking at things.
444
00:16:48,800 --> 00:16:52,060
It was redefining what
was possible for me.
445
00:16:52,060 --> 00:16:54,190
Every day I woke up
and for me, it was,
446
00:16:54,190 --> 00:16:55,730
I'm going to remodel this room.
447
00:16:55,730 --> 00:16:57,880
I'm going to rebuild
this section of my house
448
00:16:57,880 --> 00:16:58,850
to become better,
449
00:16:58,850 --> 00:17:01,560
so I can continue to step up.
450
00:17:01,560 --> 00:17:03,272
That was something
that I thought about
451
00:17:03,272 --> 00:17:04,980
and I still think
about, even this morning
452
00:17:04,980 --> 00:17:07,200
when I got up: what
am I going to do
453
00:17:07,200 --> 00:17:08,819
to continue to
rebuild this house,
454
00:17:08,819 --> 00:17:12,390
to continue to be better,
to help others also
455
00:17:12,390 --> 00:17:16,140
rebuild whatever it is that
they're trying to rebuild?
456
00:17:16,140 --> 00:17:20,700
Now, on March 14th,
2019, exactly a year
457
00:17:20,700 --> 00:17:25,270
before COVID actually happened,
I had adversity step my way.
458
00:17:25,270 --> 00:17:32,640
My brother had a stroke
and was in neurocritical care
459
00:17:32,640 --> 00:17:34,550
in a coma for 9 and 1/2 weeks.
460
00:17:34,550 --> 00:17:36,870
Again, I didn't really
have any other choice
461
00:17:36,870 --> 00:17:39,213
but to step in to this.
462
00:17:39,213 --> 00:17:41,130
The interesting thing
for me, and if you think
463
00:17:41,130 --> 00:17:43,830
about any adversity that you've
ever gone through in your life,
464
00:17:43,830 --> 00:17:47,070
it's always very difficult.
What was challenging for me
465
00:17:47,070 --> 00:17:49,290
with this loss of my
brother during this time
466
00:17:49,290 --> 00:17:51,300
is I actually didn't
know he was my brother
467
00:17:51,300 --> 00:17:53,200
until that very night
at the hospital.
468
00:17:53,200 --> 00:17:56,880
I was raised with him being
my uncle and I was his nephew.
469
00:17:56,880 --> 00:17:59,430
And on that very night,
as he slipped into a coma,
470
00:17:59,430 --> 00:18:03,400
I was told that he was actually
my brother. For 9 and 1/2 weeks,
471
00:18:03,400 --> 00:18:04,660
I stood by him.
472
00:18:04,660 --> 00:18:06,160
And I traveled during this time,
473
00:18:06,160 --> 00:18:06,880
and I flew home,
474
00:18:06,880 --> 00:18:09,610
And I stayed with him just
about every single night.
475
00:18:09,610 --> 00:18:11,550
Never was able to have
a conversation with him
476
00:18:11,550 --> 00:18:12,870
as my brother.
477
00:18:12,870 --> 00:18:16,500
But this concept, as I
went through the 9 and 1/2
478
00:18:16,500 --> 00:18:19,230
weeks of stepping
into it, stepping
479
00:18:19,230 --> 00:18:21,720
through it with the idea that
regardless of the outcome,
480
00:18:21,720 --> 00:18:25,110
I was going to step up as a
human being, stayed with me.
481
00:18:25,110 --> 00:18:28,170
And amazing things started to
happen during this time, how
482
00:18:28,170 --> 00:18:31,170
people started to connect with
me and understand my story,
483
00:18:31,170 --> 00:18:32,850
how I started to
understand the stories
484
00:18:32,850 --> 00:18:34,933
of the staff and the nurses
and the administrators
485
00:18:34,933 --> 00:18:36,157
and the doctors.
486
00:18:36,157 --> 00:18:37,740
And I watched every
day how they tried
487
00:18:37,740 --> 00:18:39,130
to show up in a Red Shoes
488
00:18:39,130 --> 00:18:42,160
Living way for me. Every
day was challenging,
489
00:18:42,160 --> 00:18:43,680
every day I got better.
490
00:18:43,680 --> 00:18:47,150
In the end, after 9 and 1/2
weeks, it was a bridge too far
491
00:18:47,150 --> 00:18:50,070
and my brother passed
away. But what stayed
492
00:18:50,070 --> 00:18:52,800
with me was a quote that
he used to tell me: "Tomorrow
493
00:18:52,800 --> 00:18:53,850
is promised to no one."
494
00:18:53,850 --> 00:18:55,170
And that is so true.
495
00:18:55,170 --> 00:18:58,290
It became even more true
to me when I lost him.
496
00:18:58,290 --> 00:19:01,300
So every day when I wake up and
I start to rebuild this house,
497
00:19:01,300 --> 00:19:03,750
and I go back through the
step in, the step through
498
00:19:03,750 --> 00:19:06,120
and the step up
every single day, I
499
00:19:06,120 --> 00:19:08,850
realize that we're getting
better for all of this,
500
00:19:08,850 --> 00:19:12,480
that we are redefining
what possible actually is.
501
00:19:12,480 --> 00:19:15,270
And in the end, we have to
continue to move forward
502
00:19:15,270 --> 00:19:18,210
like this, regardless of all
the changes, all the adversity
503
00:19:18,210 --> 00:19:19,680
that's coming our way.
504
00:19:19,680 --> 00:19:21,750
Conversely, if we think
about opportunities
505
00:19:21,750 --> 00:19:24,330
that are presenting themselves
now, it's the same concept.
506
00:19:24,330 --> 00:19:27,000
It's the same thing that we
do every day with these three
507
00:19:27,000 --> 00:19:29,310
things.
508
00:19:29,310 --> 00:19:33,060
So during this time, awareness
has been at the highest level
509
00:19:33,060 --> 00:19:34,060
with many of us.
510
00:19:34,060 --> 00:19:36,558
We've been completely
aware of each other.
511
00:19:36,558 --> 00:19:38,350
You know, we've put
ourselves out there in
512
00:19:38,350 --> 00:19:39,220
so many ways.
513
00:19:39,220 --> 00:19:40,150
We're creating action,
514
00:19:40,150 --> 00:19:41,358
we're doing things every day.
515
00:19:41,358 --> 00:19:43,440
Even this event, this
National Conference,
516
00:19:43,440 --> 00:19:46,680
is putting ourselves out there
and connecting with all of you.
517
00:19:46,680 --> 00:19:47,760
Gratitude.
518
00:19:47,760 --> 00:19:50,430
There are so many stories
about people being grateful,
519
00:19:50,430 --> 00:19:53,015
you know, just reaching
out to somebody
520
00:19:53,015 --> 00:19:54,390
and telling them
how grateful you
521
00:19:54,390 --> 00:19:56,970
are that they're there,
or somebody sending you
522
00:19:56,970 --> 00:19:59,250
a text asking how you're
doing and how grateful we
523
00:19:59,250 --> 00:20:00,370
are for those things.
524
00:20:00,370 --> 00:20:01,980
It shows up everywhere.
525
00:20:01,980 --> 00:20:05,200
Kindness and respect. For as
noisy as the world has been,
526
00:20:05,200 --> 00:20:07,770
there is tremendous kindness
and respect out there
527
00:20:07,770 --> 00:20:11,160
with individuals, and it
continues every single day.
528
00:20:11,160 --> 00:20:12,850
Now, I hope we don't
lose these things.
529
00:20:12,850 --> 00:20:15,330
And I hope that we continue
to connect with the fact
530
00:20:15,330 --> 00:20:17,760
that everybody has a
story, and our stories
531
00:20:17,760 --> 00:20:20,580
are changing even as
we're sitting here today
532
00:20:20,580 --> 00:20:23,570
with the things that
are happening to us.
533
00:20:23,570 --> 00:20:25,850
Just a couple of
examples of the stepping
534
00:20:25,850 --> 00:20:28,730
in, the stepping through, which
is where we learn the most,
535
00:20:28,730 --> 00:20:30,560
and then eventually the step up.
536
00:20:30,560 --> 00:20:33,020
This is Dean McKee, and
I've had the opportunity
537
00:20:33,020 --> 00:20:34,610
through a leadership
program that I've
538
00:20:34,610 --> 00:20:36,920
developed, to interview
a number of people
539
00:20:36,920 --> 00:20:39,600
that have gone through some very
difficult times in their life.
540
00:20:39,600 --> 00:20:42,920
And Dean was incarcerated
when he was 16 years old,
541
00:20:42,920 --> 00:20:45,020
wrongly convicted of a
crime that he actually
542
00:20:45,020 --> 00:20:46,910
never committed,
and was in prison
543
00:20:46,910 --> 00:20:49,970
for 30 years until the
Innocence Project got involved
544
00:20:49,970 --> 00:20:53,090
and vindicated him just
a couple of years ago.
545
00:20:53,090 --> 00:20:55,430
As I got to know
Dean, and I met him,
546
00:20:55,430 --> 00:20:59,070
I realized how he navigated
in a world for 30 years.
547
00:20:59,070 --> 00:21:01,610
For 30 years, he
was quarantined.
548
00:21:01,610 --> 00:21:04,370
One of the things I asked him
was, Dean, how did you do it?
549
00:21:04,370 --> 00:21:06,457
How did you show
up every single day
550
00:21:06,457 --> 00:21:08,790
knowing that you were going
to be in there for 30 years?
551
00:21:08,790 --> 00:21:10,082
And he said a number of things,
552
00:21:10,082 --> 00:21:11,998
but one thing that really
stayed with me is he
553
00:21:11,998 --> 00:21:13,820
said, Lonnie, I became
my own best friend.
554
00:21:13,820 --> 00:21:17,330
I had to. I didn't
have anybody else.
555
00:21:17,330 --> 00:21:19,880
A couple of the other things
he would tell me, he said Lonnie
556
00:21:19,880 --> 00:21:22,500
gratitude became so
incredibly important to me,
557
00:21:22,500 --> 00:21:25,460
you know. I interviewed him as
we were in the middle of COVID
558
00:21:25,460 --> 00:21:27,240
and I said, how are
you doing, Dean?
559
00:21:27,240 --> 00:21:29,330
And he smiled at me
and he said, I'm free.
560
00:21:29,330 --> 00:21:32,220
I can walk outside
barefooted in the grass, and
561
00:21:32,220 --> 00:21:35,300
I couldn't do that when I was
incarcerated for 30 years.
562
00:21:35,300 --> 00:21:37,635
I'm planting a garden. I paint.
563
00:21:37,635 --> 00:21:40,010
I get to do all these things
that I've never done before.
564
00:21:40,010 --> 00:21:42,890
And it occurred to me that
the simple things for Dean
565
00:21:42,890 --> 00:21:44,540
became the most
important things.
566
00:21:44,540 --> 00:21:46,850
And so, going through this
difficult time for him
567
00:21:46,850 --> 00:21:48,475
was a little different
than what it was
568
00:21:48,475 --> 00:21:50,600
like for me going through it.
569
00:21:50,600 --> 00:21:52,410
Dean's turned into an
incredible human being,
570
00:21:52,410 --> 00:21:54,910
and he's actually shared the
stage with me a couple of times
571
00:21:54,910 --> 00:21:57,060
now in virtual keynotes
and shared his story.
572
00:21:57,060 --> 00:21:58,520
And we've got a
podcast out there
573
00:21:58,520 --> 00:21:59,937
that we'll make
sure to get to you
574
00:21:59,937 --> 00:22:02,745
that you can listen to.
Just incredible insights.
575
00:22:02,745 --> 00:22:04,370
And as Dean and I
talked about the step
576
00:22:04,370 --> 00:22:06,860
in, the step through
and the step up,
577
00:22:06,860 --> 00:22:09,020
he continues to
step up every day,
578
00:22:09,020 --> 00:22:12,770
and he really isn't resentful
for what he's gone through.
579
00:22:12,770 --> 00:22:16,730
This is Scott and Tiffany
Smiley. And Scotty, again,
580
00:22:16,730 --> 00:22:18,090
has become a friend of mine,
581
00:22:18,090 --> 00:22:19,110
and so has Tiffany.
582
00:22:19,110 --> 00:22:22,820
And Scotty was blown up by a
suicide bomber during the war
583
00:22:22,820 --> 00:22:24,470
and lost his eyesight.
584
00:22:24,470 --> 00:22:28,410
And he was a hard charging,
incredible human being,
585
00:22:28,410 --> 00:22:30,950
still is an incredible
human being, that just
586
00:22:30,950 --> 00:22:33,290
lived his life to the
fullest and climbed
587
00:22:33,290 --> 00:22:36,800
and surfed and played all these
sports until he lost his eyes.
588
00:22:36,800 --> 00:22:38,890
He found himself in the
Walter Reed Hospital,
589
00:22:38,890 --> 00:22:41,480
and he'd been there for two
weeks after this event happened.
590
00:22:41,480 --> 00:22:42,510
And he was in despair,
591
00:22:42,510 --> 00:22:43,380
he had lost hope,
592
00:22:43,380 --> 00:22:44,900
he had lost everything.
593
00:22:44,900 --> 00:22:46,970
And his wife, Tiffany,
was by his side every day
594
00:22:46,970 --> 00:22:49,430
and she was whispering
in his ear, it's OK,
595
00:22:49,430 --> 00:22:50,508
we're stepping into this.
596
00:22:50,508 --> 00:22:51,800
We're going to step through it.
597
00:22:51,800 --> 00:22:53,342
And Scotty, you're
going to step up,
598
00:22:53,342 --> 00:22:55,160
you're going to
continue to make it.
599
00:22:55,160 --> 00:22:57,440
A little boy, a young
boy, came in one day
600
00:22:57,440 --> 00:23:00,380
that Scotty was his hero.
601
00:23:00,380 --> 00:23:02,120
Scotty knew
that he was coming in,
602
00:23:02,120 --> 00:23:04,163
and decided on that
day that maybe it
603
00:23:04,163 --> 00:23:06,080
was time for him to start
lifting his head up,
604
00:23:06,080 --> 00:23:08,480
even though that he
couldn't see. Showered
605
00:23:08,480 --> 00:23:10,130
for the first time
in many, many days,
606
00:23:10,130 --> 00:23:12,380
started to prepare
himself for this young man
607
00:23:12,380 --> 00:23:14,113
to come in and talk to him.
608
00:23:14,113 --> 00:23:15,530
And in that moment,
that young man
609
00:23:15,530 --> 00:23:19,070
gave him hope, and Scotty
started to step through it.
610
00:23:19,070 --> 00:23:22,310
He now is a successful
financier and he
611
00:23:22,310 --> 00:23:23,730
speaks all over the world.
612
00:23:23,730 --> 00:23:24,900
He's in a movie,
613
00:23:24,900 --> 00:23:26,390
he's written a book.
614
00:23:26,390 --> 00:23:29,450
And as I was interviewing
him and Tiffany on stage
615
00:23:29,450 --> 00:23:31,970
at Met Stadium a
couple of years ago,
616
00:23:31,970 --> 00:23:34,970
it occurred to me that the
world that Scotty now sees
617
00:23:34,970 --> 00:23:37,580
is completely different
than the world that I see.
618
00:23:37,580 --> 00:23:39,530
He actually sees a much
more beautiful world
619
00:23:39,530 --> 00:23:41,280
because of what he
creates in his own mind,
620
00:23:41,280 --> 00:23:43,280
and his perspective
and his mindset.
621
00:23:43,280 --> 00:23:47,210
And in fact, one funny moment
as he was describing, Tiffany
622
00:23:47,210 --> 00:23:50,580
was 27 years old when
Scotty lost his eyesight,
623
00:23:50,580 --> 00:23:53,520
and it's been many years
now since that event.
624
00:23:53,520 --> 00:23:55,280
And I said to Scotty,
Scotty, you still
625
00:23:55,280 --> 00:23:56,915
see Tiffany as 27 years old.
626
00:23:56,915 --> 00:23:58,290
And he laughed
and he said, I do,
627
00:23:58,290 --> 00:24:00,350
I get to create the
world that I want.
628
00:24:00,350 --> 00:24:02,510
So another great
example of stepping in
629
00:24:02,510 --> 00:24:05,600
or something, stepping in to him
and his ability to step through
630
00:24:05,600 --> 00:24:07,340
and eventually step up.
631
00:24:07,340 --> 00:24:10,218
This is Kacey McCallister, and
I have had the opportunity
632
00:24:10,218 --> 00:24:12,760
to do some work with the Spartan
organization over the years.
633
00:24:12,760 --> 00:24:14,468
And the first event
that I ever attended
634
00:24:14,468 --> 00:24:18,770
and ever actually raced in, I
came across Kacey McCallister
635
00:24:18,770 --> 00:24:20,750
right about a time
when I was exhausted
636
00:24:20,750 --> 00:24:22,860
and tired from the race
that I had been in.
637
00:24:22,860 --> 00:24:24,650
And if you aren't
familiar with Spartan,
638
00:24:24,650 --> 00:24:26,960
it's obstacle course
racing with all kinds
639
00:24:26,960 --> 00:24:29,055
of obstacles in the mountains
that you go through.
640
00:24:29,055 --> 00:24:30,680
And they have races
anywhere from three
641
00:24:30,680 --> 00:24:34,040
to five miles up to 17
miles that you go through.
642
00:24:34,040 --> 00:24:35,610
And about 3/4 of
the way through
643
00:24:35,610 --> 00:24:38,270
my first event, I
came across Kacey,
644
00:24:38,270 --> 00:24:40,970
who lost his legs in a
terrible accident, who
645
00:24:40,970 --> 00:24:43,850
was pulling himself through the
course, who was pulling himself
646
00:24:43,850 --> 00:24:46,670
up and over obstacles, who
was helping other people get
647
00:24:46,670 --> 00:24:50,570
through obstacles, who was
smiling, who was laughing.
648
00:24:50,570 --> 00:24:52,540
At the end of that, I
introduced myself to him,
649
00:24:52,540 --> 00:24:53,940
and we became fast friends.
650
00:24:53,940 --> 00:24:55,610
And a couple of
years ago, Kacey was
651
00:24:55,610 --> 00:24:58,230
invited to go to the world
championships in Lake Tahoe.
652
00:24:58,230 --> 00:25:00,150
He started at 8:30
in the morning.
653
00:25:00,150 --> 00:25:03,350
It was a 16 mile course,
all through the mountains,
654
00:25:03,350 --> 00:25:06,050
and he finished at
about 12:30 at night.
655
00:25:06,050 --> 00:25:08,910
You see, Kacey stepped
in, he stepped through it,
656
00:25:08,910 --> 00:25:10,790
and he continues to step up.
657
00:25:10,790 --> 00:25:13,680
So I share these stories with
you because everything helps.
658
00:25:13,680 --> 00:25:14,970
And it comes back to this.
659
00:25:14,970 --> 00:25:18,230
If we ask ourselves today,
where are we on the continuum?
660
00:25:18,230 --> 00:25:20,030
Have we not stepped
in at all when
661
00:25:20,030 --> 00:25:22,460
adversity hits or opportunities
present themselves?
662
00:25:22,460 --> 00:25:24,710
Are we stepping through it
in the step through process
663
00:25:24,710 --> 00:25:27,630
or are we actually gaining
ground, are we learning,
664
00:25:27,630 --> 00:25:29,160
are we taking care
of each other?
665
00:25:29,160 --> 00:25:30,800
Are we realizing
that there is hope
666
00:25:30,800 --> 00:25:33,440
and that eventually,
we're going to step up?
667
00:25:33,440 --> 00:25:35,780
So if we redefine
possible today,
668
00:25:35,780 --> 00:25:39,790
that's where we're at, is
in the step up process.
669
00:25:39,790 --> 00:25:41,650
So, again, I come back
to where we started,
670
00:25:41,650 --> 00:25:44,008
what do you know to
be true about you?
671
00:25:44,008 --> 00:25:45,550
What have you learned
about yourself,
672
00:25:45,550 --> 00:25:47,330
how you've gone through
this very difficult time,
673
00:25:47,330 --> 00:25:49,247
and how you've risen and
how you've stepped up
674
00:25:49,247 --> 00:25:54,220
into this incredible place? So
remember, step in, step through
675
00:25:54,220 --> 00:25:57,280
and step up. We will rise,
676
00:25:57,280 --> 00:26:01,750
and I promise you, we will
continue to redefine possible.
677
00:26:01,750 --> 00:26:04,510
So I want to congratulate all
of you on an incredible year,
678
00:26:04,510 --> 00:26:06,240
as challenging as it has been.
679
00:26:06,240 --> 00:26:08,770
I am so proud to be
part of the PRMI family,
680
00:26:08,770 --> 00:26:10,300
and I look forward
to the future.
681
00:26:10,300 --> 00:26:10,850
Thank you.
682
00:26:19,820 --> 00:26:22,100
Hi everybody, Lonnie Mayne
here with Red Shoes Living,
683
00:26:22,100 --> 00:26:23,760
and we are here today at
684
00:26:23,760 --> 00:26:28,130
PRMI with the CEO, Kenneth
Knudson, to talk about Red Shoes
685
00:26:28,130 --> 00:26:30,450
Living and creating
Red Shoes experiences.
686
00:26:30,450 --> 00:26:34,340
And Kenneth, before we kind
of get into it, my journey
687
00:26:34,340 --> 00:26:38,520
and working with you is, by the
time I got here to PRMI,
688
00:26:38,520 --> 00:26:40,555
you were already Red Shoes.
689
00:26:40,555 --> 00:26:41,930
I don't think you
called it that,
690
00:26:41,930 --> 00:26:44,240
but how you serviced
the branches
691
00:26:44,240 --> 00:26:46,970
and how you worked with
customers and your employees,
692
00:26:46,970 --> 00:26:50,600
it was quite an experience for
me to step in here on day one.
693
00:26:50,600 --> 00:26:52,130
It's also been an
experience for me
694
00:26:52,130 --> 00:26:55,910
to see the evolution of where
you've taken Red Shoes Living
695
00:26:55,910 --> 00:26:57,650
and to the level of that.
696
00:26:57,650 --> 00:27:00,230
And maybe for a minute,
I know your values are
697
00:27:00,230 --> 00:27:01,410
critically important to you.
698
00:27:01,410 --> 00:27:03,470
Red Shoes Living become
some of the behavior
699
00:27:03,470 --> 00:27:04,590
to support the values,
700
00:27:04,590 --> 00:27:07,190
but talk about how you've
experienced Red Shoes Living
701
00:27:07,190 --> 00:27:08,540
and how you've used it.
702
00:27:08,540 --> 00:27:11,840
Well, fundamental to Red
Shoes, as we understand it,
703
00:27:11,840 --> 00:27:15,720
is that we are
each a human being.
704
00:27:15,720 --> 00:27:19,680
I'm a human being, and I have
a unique set of experiences.
705
00:27:19,680 --> 00:27:22,640
And I have a set of needs,
and wants, and desires.
706
00:27:22,640 --> 00:27:24,570
I recognize that in me,
707
00:27:24,570 --> 00:27:26,202
and I recognize that in others
708
00:27:26,202 --> 00:27:28,410
and I'm aware of their needs,
and wants, and desires,
709
00:27:28,410 --> 00:27:32,120
and if I am empathetic
to the human condition,
710
00:27:32,120 --> 00:27:35,840
I will see within them
what I need or want
711
00:27:35,840 --> 00:27:38,430
or would want for them
in that same situation.
712
00:27:38,430 --> 00:27:41,300
And so I find myself
tremendously blessed
713
00:27:41,300 --> 00:27:43,730
and I am very grateful
for what I have.
714
00:27:43,730 --> 00:27:49,130
And that gratitude helps me
to understand what I have,
715
00:27:49,130 --> 00:27:53,540
where I got it, and how I have
achieved what I have achieved.
716
00:27:53,540 --> 00:27:55,770
And it has been very little
about what I've done.
717
00:27:55,770 --> 00:27:57,920
It's been more
opportunistic about what
718
00:27:57,920 --> 00:28:01,340
opportunities are placed
in my care and around me.
719
00:28:01,340 --> 00:28:04,260
And so I see the
people around me,
720
00:28:04,260 --> 00:28:08,900
and I want for them the very
best opportunity they can have.
721
00:28:08,900 --> 00:28:12,283
And, often painfully,
I want more for them
722
00:28:12,283 --> 00:28:13,950
than sometimes they
want for themselves.
723
00:28:13,950 --> 00:28:17,150
But we want to
provide an opportunity
724
00:28:17,150 --> 00:28:21,950
to elevate the human spirit, to
elevate the human experience.
725
00:28:21,950 --> 00:28:25,760
And we do it in
our case at work.
726
00:28:25,760 --> 00:28:27,800
We each have our
individual personal lives.
727
00:28:27,800 --> 00:28:30,980
We each have our families,
we each have time and caring
728
00:28:30,980 --> 00:28:32,120
that goes into that.
729
00:28:32,120 --> 00:28:33,890
And then we come
spend about half
730
00:28:33,890 --> 00:28:37,470
of our waking life in
a work environment.
731
00:28:37,470 --> 00:28:41,600
And we want to have the
people around us as successful
732
00:28:41,600 --> 00:28:44,780
as they can be, because
those successful people make
733
00:28:44,780 --> 00:28:46,430
us more successful.
734
00:28:46,430 --> 00:28:50,060
So the whole concept is
the premise and essence
735
00:28:50,060 --> 00:28:53,630
of how you describe
Red Shoes Living.
736
00:28:53,630 --> 00:28:56,690
My fundamental ethos
is to try to do
737
00:28:56,690 --> 00:28:59,480
unto others as has been
done to me, or how
738
00:28:59,480 --> 00:29:00,980
I would like to be treated.
739
00:29:00,980 --> 00:29:03,200
And when you treat
others that way,
740
00:29:03,200 --> 00:29:08,150
it is easy to have a Red Shoes
experience and whatever name
741
00:29:08,150 --> 00:29:09,890
or title you want to put on it.
742
00:29:09,890 --> 00:29:12,620
We gathered around the
concept of Red Shoes
743
00:29:12,620 --> 00:29:15,980
because it represented
that set of values
744
00:29:15,980 --> 00:29:20,270
in a simple, understandable,
representable format that
745
00:29:20,270 --> 00:29:22,820
really helped us
acknowledge who we are
746
00:29:22,820 --> 00:29:25,370
and what we wanted to
accomplish as humans.
747
00:29:25,370 --> 00:29:28,250
You know, the first
time I met you,
748
00:29:28,250 --> 00:29:32,600
I was really taken back
by we had lunch together
749
00:29:32,600 --> 00:29:34,920
with your team and we met
and had a conversation.
750
00:29:34,920 --> 00:29:37,910
You and I had a conversation
after that. Your desire
751
00:29:37,910 --> 00:29:39,960
to do everything that
you just described
752
00:29:39,960 --> 00:29:42,050
and to put the human
being at the center.
753
00:29:42,050 --> 00:29:46,670
Also, you wanted to learn
and grow and develop,
754
00:29:46,670 --> 00:29:48,510
even though you were
this amazing leader.
755
00:29:48,510 --> 00:29:49,950
You didn't want to stop there.
756
00:29:49,950 --> 00:29:51,860
And I've watched
you and the team
757
00:29:51,860 --> 00:29:53,510
continue to learn
from each other
758
00:29:53,510 --> 00:29:56,930
and grow and create Red Shoes
experiences for each other.
759
00:29:56,930 --> 00:29:57,715
And that's unique.
760
00:29:57,715 --> 00:29:59,340
Not every company
we get to work with
761
00:29:59,340 --> 00:30:01,790
does that, it's my
way or the highway.
762
00:30:01,790 --> 00:30:03,600
And, and you haven't
been that way.
763
00:30:03,600 --> 00:30:04,830
You're very inclusive.
764
00:30:04,830 --> 00:30:07,250
It was very impressive
for me from day one.
765
00:30:07,250 --> 00:30:10,370
Well, I came to
the role I am today
766
00:30:10,370 --> 00:30:14,210
from a seat on the board
for 20 something years,
767
00:30:14,210 --> 00:30:17,660
and I wasn't actively
dealing with all
768
00:30:17,660 --> 00:30:20,030
of the parties involved.
769
00:30:20,030 --> 00:30:23,420
And I was more of an
observer, as others did.
770
00:30:23,420 --> 00:30:27,350
And in fact, one of the things
that I felt the least capable
771
00:30:27,350 --> 00:30:29,720
of is stepping up into
that role because I had not
772
00:30:29,720 --> 00:30:31,310
been that role.
773
00:30:31,310 --> 00:30:35,842
And so when that opportunity
came, it was time to step up.
774
00:30:35,842 --> 00:30:37,550
It wasn't that I hadn't
been in that role
775
00:30:37,550 --> 00:30:38,730
in other organizations
776
00:30:38,730 --> 00:30:41,550
and at other times and
places, but not on that scale.
777
00:30:41,550 --> 00:30:44,000
Yeah, but here was
the opportunity.
778
00:30:44,000 --> 00:30:47,510
My predecessor was
leaving the organization,
779
00:30:47,510 --> 00:30:51,560
and when our board decided
that I would have his position,
780
00:30:51,560 --> 00:30:52,920
he met with me
781
00:30:52,920 --> 00:30:55,670
and he told me, he says,
"You have the very best team,
782
00:30:55,670 --> 00:30:58,280
the very best executive team,
you could possibly have.
783
00:30:58,280 --> 00:31:00,260
You need each and
every one of them."
784
00:31:00,260 --> 00:31:02,060
And so I stepped into that role,
785
00:31:02,060 --> 00:31:04,280
I asked them to have
confidence in me,
786
00:31:04,280 --> 00:31:09,830
I extended them that confidence
just based on my predecessor's
787
00:31:09,830 --> 00:31:11,780
value judgment
of what they need,
788
00:31:11,780 --> 00:31:13,380
what I needed in that position
789
00:31:13,380 --> 00:31:16,130
and what he felt they
could bring to me. As we
790
00:31:16,130 --> 00:31:19,640
have gone through a tumultuous
791
00:31:19,640 --> 00:31:23,297
20 months together, it
has been quite a ride,
792
00:31:23,297 --> 00:31:25,130
and we've had tremendous
amounts of success
793
00:31:25,130 --> 00:31:29,420
at PRMI. And I asked
my team the other day
794
00:31:29,420 --> 00:31:31,790
in the last month, I
said, which one of us
795
00:31:31,790 --> 00:31:34,010
would we have voted
off the island?
796
00:31:34,010 --> 00:31:37,820
And had we taken any one of the
team members off the island,
797
00:31:37,820 --> 00:31:39,450
we would not have
achieved the success
798
00:31:39,450 --> 00:31:42,980
we had. To go through what we
have gone through in 2020,
799
00:31:42,980 --> 00:31:45,440
we needed each of those
people doing their part
800
00:31:45,440 --> 00:31:47,120
to keep the ship moving.
801
00:31:47,120 --> 00:31:49,490
Not one of us could
be off that ship
802
00:31:49,490 --> 00:31:51,150
and have the same
level of success
803
00:31:51,150 --> 00:31:52,280
we had in 2020.
804
00:31:52,280 --> 00:31:53,940
And it's been a very
successful year,
805
00:31:53,940 --> 00:31:57,080
despite all of the challenges,
and perhaps because
806
00:31:57,080 --> 00:31:58,250
of all of the challenges.
807
00:31:58,250 --> 00:31:59,960
The other thing that
I want to call out
808
00:31:59,960 --> 00:32:02,780
is we've had dinner a
few times and I've always
809
00:32:02,780 --> 00:32:03,780
been struck at dinner
810
00:32:03,780 --> 00:32:07,790
how you talk about the team and
how you talk about the branches
811
00:32:07,790 --> 00:32:10,860
and how much care and passion
that you have for them.
812
00:32:10,860 --> 00:32:12,380
And I've often sat
there and thought
813
00:32:12,380 --> 00:32:16,490
if everybody could hear
Kenneth talk about them,
814
00:32:16,490 --> 00:32:18,405
would that be new
to them or not?
815
00:32:18,405 --> 00:32:20,030
But it's been really
interesting for me
816
00:32:20,030 --> 00:32:22,340
because you really care
about this business
817
00:32:22,340 --> 00:32:24,830
and about the people
in this business.
818
00:32:24,830 --> 00:32:29,030
Well, I've actually stated
this in a number of occasions,
819
00:32:29,030 --> 00:32:32,510
and perhaps it was that our
last annual Conference, if it
820
00:32:32,510 --> 00:32:36,440
was up to me, there would not
be a single loan originated, not
821
00:32:36,440 --> 00:32:40,460
a single loan processed,
closed, underwritten, funded,
822
00:32:40,460 --> 00:32:44,480
sold to an investor and
shared, quality control.
823
00:32:44,480 --> 00:32:46,150
I have a team of
people who do that.
824
00:32:46,150 --> 00:32:48,680
My role isn't
any of those things.
825
00:32:48,680 --> 00:32:51,470
I help facilitate
all of those things,
826
00:32:51,470 --> 00:32:54,770
but not a single loan would be
produced if it was up to me.
827
00:32:54,770 --> 00:32:57,360
If I don't have a team, I
don't have a mortgage company.
828
00:32:57,360 --> 00:33:01,250
Right. You think about
expectations moving forward
829
00:33:01,250 --> 00:33:04,760
and how can you keep rising
to this level of what
830
00:33:04,760 --> 00:33:05,798
I call Red Shoes?
831
00:33:05,798 --> 00:33:08,090
And to your point, it could
be called anything, but how
832
00:33:08,090 --> 00:33:09,180
do you continue to do that,
833
00:33:09,180 --> 00:33:10,722
working with
the team and meeting
834
00:33:10,722 --> 00:33:13,448
the demands of the
customers and the branches
835
00:33:13,448 --> 00:33:14,490
with everything changing
836
00:33:14,490 --> 00:33:15,762
so rapidly?
837
00:33:15,762 --> 00:33:17,720
Well, that's part of what
we have to recognize,
838
00:33:17,720 --> 00:33:21,350
is that what got us
here won't get us there.
839
00:33:21,350 --> 00:33:24,320
And what created the
PRMI that I stepped
840
00:33:24,320 --> 00:33:26,810
into the role of
President and CEO of,
841
00:33:26,810 --> 00:33:28,830
is a different
organization than today,
842
00:33:28,830 --> 00:33:30,080
post-COVID.
843
00:33:30,080 --> 00:33:32,400
And the role in the
next five years
844
00:33:32,400 --> 00:33:34,770
and the next 10 years will
be entirely different.
845
00:33:34,770 --> 00:33:39,110
Again, the industry's evolving,
our customer's evolving,
846
00:33:39,110 --> 00:33:40,700
our team's evolving.
847
00:33:40,700 --> 00:33:44,280
Our company is evolving and
we have different resources.
848
00:33:44,280 --> 00:33:47,990
We have different expectations
and demands on us.
849
00:33:47,990 --> 00:33:51,710
And if we didn't learn how to
evolve in the last six months,
850
00:33:51,710 --> 00:33:53,840
we will not have
the ability to learn
851
00:33:53,840 --> 00:33:57,360
to continue to evolve in the
next decade and then beyond.
852
00:33:57,360 --> 00:34:00,890
Yeah. Kind of with the
five pillars of Red Shoes
853
00:34:00,890 --> 00:34:01,800
that we talk about,
854
00:34:01,800 --> 00:34:02,790
is there a favorite
855
00:34:02,790 --> 00:34:03,510
you have?
856
00:34:03,510 --> 00:34:06,608
Do you do you apply them
all together at times?
857
00:34:06,608 --> 00:34:07,650
Does one show up for you
858
00:34:07,650 --> 00:34:08,750
more than not,
859
00:34:08,750 --> 00:34:10,260
you know, on certain days?
860
00:34:10,260 --> 00:34:12,860
How do you look
at those pillars?
861
00:34:12,860 --> 00:34:14,750
Well, in my soul
searching moments,
862
00:34:14,750 --> 00:34:18,060
gratitude is certainly the most
fundamental of all of them.
863
00:34:18,060 --> 00:34:19,940
And if I'm not grateful
for what I have,
864
00:34:19,940 --> 00:34:22,370
I don't have the ability
to appreciate and to be
865
00:34:22,370 --> 00:34:26,630
aware of what others
have as well as myself
866
00:34:26,630 --> 00:34:28,469
and to show up for them.
867
00:34:28,469 --> 00:34:32,580
And so if I can't be
grateful for them
868
00:34:32,580 --> 00:34:35,659
and for what we mutually
enjoy, I certainly
869
00:34:35,659 --> 00:34:37,199
can't extend myself beyond that.
870
00:34:37,199 --> 00:34:39,650
Yeah, well, and as I think
about that in relation
871
00:34:39,650 --> 00:34:43,100
to you, back to you creating
the space, your gratitude as you
872
00:34:43,100 --> 00:34:45,977
appreciate so much,
the people, customers,
873
00:34:45,977 --> 00:34:47,310
you know, everything about that.
874
00:34:47,310 --> 00:34:49,400
And it's interesting
to watch how people
875
00:34:49,400 --> 00:34:51,290
step in to that
space and say, here's
876
00:34:51,290 --> 00:34:53,929
an area that we think we can
improve upon and let's go down
877
00:34:53,929 --> 00:34:54,510
that path.
878
00:34:54,510 --> 00:34:55,927
And then watching
you embrace them
879
00:34:55,927 --> 00:34:58,820
and say go; I'll hold you
accountable to the end result,
880
00:34:58,820 --> 00:34:59,580
but go.
881
00:34:59,580 --> 00:35:01,508
And I think that
the next 20 years,
882
00:35:01,508 --> 00:35:03,050
as you talk about,
that's going to be
883
00:35:03,050 --> 00:35:08,210
key in going through COVID
and these difficult times,
884
00:35:08,210 --> 00:35:12,482
companies have said, how do we
take this concept of standing
885
00:35:12,482 --> 00:35:14,690
out for the positive in the
work we do and the way we
886
00:35:14,690 --> 00:35:16,670
live our lives to
the next level?
887
00:35:16,670 --> 00:35:20,510
And we talk about Red Shoes
Rising, and many people came in
888
00:35:20,510 --> 00:35:23,100
to March, came
into the pandemic,
889
00:35:23,100 --> 00:35:25,230
and they were froze,
that froze them.
890
00:35:25,230 --> 00:35:28,540
Leadership was frozen,
employees were frozen
891
00:35:28,540 --> 00:35:31,100
and companies were
really challenged,
892
00:35:31,100 --> 00:35:32,812
and they stayed frozen
for a long time.
893
00:35:32,812 --> 00:35:34,520
And then there were
leaders and companies
894
00:35:34,520 --> 00:35:35,895
that started to
emerge, and said,
895
00:35:35,895 --> 00:35:39,018
all right, we have to step
into this very difficult time.
896
00:35:39,018 --> 00:35:40,560
That's the first
thing we have to do.
897
00:35:40,560 --> 00:35:42,150
And in this case,
it stepped in to us.
898
00:35:42,150 --> 00:35:43,790
Nobody in the
world had a choice.
899
00:35:43,790 --> 00:35:45,350
And then we have
to step through it.
900
00:35:45,350 --> 00:35:48,500
And there's fear and
trepidation and anxiety,
901
00:35:48,500 --> 00:35:50,910
but somewhere along the
way, great leaders said,
902
00:35:50,910 --> 00:35:53,010
there's also opportunity
for improvement.
903
00:35:53,010 --> 00:35:55,200
And there's opportunity
to redefine ourselves.
904
00:35:55,200 --> 00:35:58,320
And that, that's what I felt as
I interacted with your team,
905
00:35:58,320 --> 00:36:00,560
is you you turned the
corner pretty quick,
906
00:36:00,560 --> 00:36:01,560
because of all the work,
907
00:36:01,560 --> 00:36:04,310
I think, that you had done
prior to coming into that.
908
00:36:04,310 --> 00:36:06,170
Maybe talk about
that a little bit,
909
00:36:06,170 --> 00:36:07,830
how you're getting through it.
910
00:36:07,830 --> 00:36:11,198
And then how have you
stepped up to this position
911
00:36:11,198 --> 00:36:12,990
you're in? Because you've
done so much work
912
00:36:12,990 --> 00:36:15,800
and I think it's really
being felt by everybody.
913
00:36:15,800 --> 00:36:18,230
Well, I think that we
created an organization that
914
00:36:18,230 --> 00:36:19,500
had a structure.
915
00:36:19,500 --> 00:36:22,730
It had a rhythm, it had
a momentum. One of the
916
00:36:26,330 --> 00:36:28,370
landmark shifts,
if you will, that
917
00:36:28,370 --> 00:36:32,780
happened after I took the
leadership role was
918
00:36:32,780 --> 00:36:35,960
that we had a more consistent
pattern of communication.
919
00:36:35,960 --> 00:36:38,360
We had more consistent
executive teams
920
00:36:38,360 --> 00:36:40,280
getting together
and meeting, and we
921
00:36:40,280 --> 00:36:43,790
developed a rhythm and a
way of conducting business
922
00:36:43,790 --> 00:36:46,260
where we communicated
well with each other
923
00:36:46,260 --> 00:36:48,390
and we held each
other accountable
924
00:36:48,390 --> 00:36:53,180
and we jointly pursued what we
were after as an organization.
925
00:36:53,180 --> 00:36:59,220
And we had a very systematic way
of communicating that to our
926
00:36:59,220 --> 00:37:02,850
managers within the
organization and our field.
927
00:37:02,850 --> 00:37:05,940
When COVID came along, the
first thing that we wanted to do
928
00:37:05,940 --> 00:37:09,240
was let's cancel meetings,
because it's not easy to meet,
929
00:37:09,240 --> 00:37:11,740
because we need
social distancing,
930
00:37:11,740 --> 00:37:14,110
and we need all
these precautions.
931
00:37:14,110 --> 00:37:18,910
And the first step was we have
to not disrupt what we do
932
00:37:18,910 --> 00:37:23,610
well. Do we need to
reimagine meeting?
933
00:37:23,610 --> 00:37:26,700
Do we need to hold that
manager meeting virtually?
934
00:37:26,700 --> 00:37:29,050
Do we need to have those
celebratory moments
935
00:37:29,050 --> 00:37:33,010
virtually? We have to
acknowledge our team members.
936
00:37:33,010 --> 00:37:36,480
And we have to acknowledge
those that have stood out
937
00:37:36,480 --> 00:37:37,810
for Red Shoes, for instance,
938
00:37:37,810 --> 00:37:39,270
and we have a
monthly recognition
939
00:37:39,270 --> 00:37:42,300
of the Red Shoes Ambassadors
in our organization
940
00:37:42,300 --> 00:37:46,110
who achieve an
acknowledgment monthly.
941
00:37:46,110 --> 00:37:48,300
If we didn't stop
and acknowledge it,
942
00:37:48,300 --> 00:37:52,420
then it's counter to
who we are.
943
00:37:52,420 --> 00:37:55,780
We ask them to step up and
deliver Red Shoes experience,
944
00:37:55,780 --> 00:37:57,910
and we acknowledge
those that do it well,
945
00:37:57,910 --> 00:37:59,170
and we reward that
946
00:37:59,170 --> 00:38:02,490
and we demonstrate that behavior
to the rest of our teammates.
947
00:38:02,490 --> 00:38:05,280
And if we, because of
COVID, can't communicate
948
00:38:05,280 --> 00:38:09,390
that, we miss out
on a valuable link,
949
00:38:09,390 --> 00:38:11,880
a process that's so
critical to that.
950
00:38:11,880 --> 00:38:15,300
And so we had to evolve
into virtual meetings,
951
00:38:15,300 --> 00:38:17,280
but we didn't stop.
952
00:38:17,280 --> 00:38:20,760
And we then use
those technologies
953
00:38:20,760 --> 00:38:23,160
to then imagine
and reimagine
954
00:38:23,160 --> 00:38:25,020
what the future would be.
955
00:38:25,020 --> 00:38:28,560
We will never be as efficient
an organization working remotely
956
00:38:28,560 --> 00:38:31,050
as we are in the
office, but we will
957
00:38:31,050 --> 00:38:34,710
be working more remotely than
we've ever been in our past,
958
00:38:34,710 --> 00:38:38,520
because we have developed
new ways to work remotely.
959
00:38:38,520 --> 00:38:40,380
So where one in five
of our employees
960
00:38:40,380 --> 00:38:43,290
may have had an opportunity
to work remotely before COVID,
961
00:38:43,290 --> 00:38:45,150
maybe two out of five
962
00:38:45,150 --> 00:38:47,670
now have the ability to
efficiently and effectively
963
00:38:47,670 --> 00:38:48,970
work remotely.
964
00:38:48,970 --> 00:38:52,410
But there are processes,
there are trainings,
965
00:38:52,410 --> 00:38:55,230
there are interactions that
have to be done in person
966
00:38:55,230 --> 00:38:56,870
that they're not effective.
967
00:38:56,870 --> 00:39:00,450
We can do 60% or 70% of our
effective work remotely,
968
00:39:00,450 --> 00:39:03,840
but we can't complete the
job unless we're back here.
969
00:39:03,840 --> 00:39:07,600
So when we get through COVID,
we will step through it
970
00:39:07,600 --> 00:39:10,780
and we will go back
to a new normal,
971
00:39:10,780 --> 00:39:12,540
but it will be a
reimagined normal.
972
00:39:12,540 --> 00:39:15,930
It will use each of the
benefits of the remote nature
973
00:39:15,930 --> 00:39:18,780
of our workforce and
those that come together
974
00:39:18,780 --> 00:39:20,970
and collaborate
to greater heights
975
00:39:20,970 --> 00:39:22,860
and to more productivity.
976
00:39:22,860 --> 00:39:25,410
It's concentrating
more on technology,
977
00:39:25,410 --> 00:39:28,300
more on things that make
the worker more efficient.
978
00:39:28,300 --> 00:39:31,500
The individual loan officer
will have more tools.
979
00:39:31,500 --> 00:39:33,210
The loan processor
and loan underwriter
980
00:39:33,210 --> 00:39:35,880
will have more technology
aiding their process.
981
00:39:35,880 --> 00:39:38,190
They will have a
streamlined workflow.
982
00:39:38,190 --> 00:39:43,320
We have to reimagine the
PRMI of the future. COVID brought
983
00:39:43,320 --> 00:39:45,420
that front and center,
that we can't just
984
00:39:45,420 --> 00:39:47,070
do it the same old way anymore.
985
00:39:47,070 --> 00:39:50,170
And if we don't embrace
that and step up with it
986
00:39:50,170 --> 00:39:52,260
and step through
this experience,
987
00:39:52,260 --> 00:39:53,527
we can't be a better company.
988
00:39:53,527 --> 00:39:55,860
And so it's been interesting
for me because, as you say,
989
00:39:55,860 --> 00:39:58,830
reimagine, I think of
the art of the possible,
990
00:39:58,830 --> 00:40:01,238
and I'm smiling because
even today, as we were
991
00:40:01,238 --> 00:40:02,530
filming some of these segments
992
00:40:02,530 --> 00:40:04,390
and meeting with you,
we had bad weather,
993
00:40:04,390 --> 00:40:05,680
and the power was going out.
994
00:40:05,680 --> 00:40:07,138
And yet again, it
was another thing
995
00:40:07,138 --> 00:40:10,350
we had to step into and step
through, hopefully to step up.
996
00:40:10,350 --> 00:40:12,970
And we decided maybe we
should move these meetings.
997
00:40:12,970 --> 00:40:15,330
And I went back out to my
car, and I got on the phone
998
00:40:15,330 --> 00:40:16,350
with our chief of
staff and said,
999
00:40:16,350 --> 00:40:18,058
we're going to have
to move the meetings.
1000
00:40:18,058 --> 00:40:21,083
There's too much chaos going
on and the power could go down.
1001
00:40:21,083 --> 00:40:22,500
And I looked at
my rearview mirror
1002
00:40:22,500 --> 00:40:25,350
and you were walking out in
the parking lot to get me.
1003
00:40:25,350 --> 00:40:27,670
And I think about
how life goes on.
1004
00:40:27,670 --> 00:40:29,585
And you said, well,
maybe we still can film.
1005
00:40:29,585 --> 00:40:30,460
Let's give it a shot.
1006
00:40:30,460 --> 00:40:33,990
Let's not let the environment or
these outside elements
1007
00:40:33,990 --> 00:40:36,490
dictate how we show
up and how we perform.
1008
00:40:36,490 --> 00:40:37,470
And here we are.
1009
00:40:37,470 --> 00:40:38,860
It messed up my hair,
1010
00:40:38,860 --> 00:40:41,370
I had to comb it again.
We can't
1011
00:40:41,370 --> 00:40:44,580
let the things we can't
do define what we can do.
1012
00:40:44,580 --> 00:40:48,037
We have to step up and do
what is possible for us.
1013
00:40:48,037 --> 00:40:49,620
And there are many
things we can't do,
1014
00:40:49,620 --> 00:40:50,890
but those can't define us.
1015
00:40:50,890 --> 00:40:51,970
We have to step forward.
1016
00:40:51,970 --> 00:40:56,430
Right, well, you know, as a
takeaway for today, Kenneth,
1017
00:40:56,430 --> 00:40:58,860
and you think about
this, what would
1018
00:40:58,860 --> 00:41:02,970
be your takeaways, your
advice, your perspective
1019
00:41:02,970 --> 00:41:04,180
on how we move forward?
1020
00:41:04,180 --> 00:41:06,630
And you just said part of
it, but what else would you
1021
00:41:06,630 --> 00:41:08,610
add to that?
1022
00:41:08,610 --> 00:41:14,130
We are learning, and
growing and every one of us
1023
00:41:14,130 --> 00:41:18,270
will look back on the
COVID pandemic in 2020.
1024
00:41:18,270 --> 00:41:20,850
We all look back on
the Great Recession.
1025
00:41:20,850 --> 00:41:22,500
Some of us are old
enough to look back
1026
00:41:22,500 --> 00:41:25,140
on oil embargoes and
other things that
1027
00:41:25,140 --> 00:41:29,070
changed our lives, things
that we lived through.
1028
00:41:29,070 --> 00:41:33,120
They change how we
hoard material things.
1029
00:41:33,120 --> 00:41:37,020
They change how we buy vehicles,
whether they're fuel efficient
1030
00:41:37,020 --> 00:41:38,080
or not fuel efficient.
1031
00:41:38,080 --> 00:41:41,290
They change how we
choose our careers.
1032
00:41:41,290 --> 00:41:45,720
They change how we choose
our associates in life.
1033
00:41:45,720 --> 00:41:49,410
And the pandemic
of 2020 is going
1034
00:41:49,410 --> 00:41:53,130
to be an integral part
of every one of us.
1035
00:41:53,130 --> 00:41:54,960
And what we have
to do is recognize
1036
00:41:54,960 --> 00:41:57,750
that there is genuine fear.
1037
00:41:57,750 --> 00:41:58,690
There's genuine
1038
00:41:58,690 --> 00:42:01,130
uncertainty in the
lives of every human
1039
00:42:01,130 --> 00:42:03,470
that we interact with.
I have those fears,
1040
00:42:03,470 --> 00:42:04,760
I have that uncertainty.
1041
00:42:04,760 --> 00:42:07,280
If I can't respect
that my team member has
1042
00:42:07,280 --> 00:42:09,680
those same fears and
uncertainty and find a way
1043
00:42:09,680 --> 00:42:12,170
to help raise that
human experience
1044
00:42:12,170 --> 00:42:16,520
and lift that human spirit and
provide some kind of safeguard
1045
00:42:16,520 --> 00:42:20,510
and protection around them,
they can't step up with me
1046
00:42:20,510 --> 00:42:24,230
and have us as a
team grow, step up
1047
00:42:24,230 --> 00:42:27,080
and step through this
experience and be better for it.
1048
00:42:27,080 --> 00:42:29,070
But we have no choice.
1049
00:42:29,070 --> 00:42:30,410
We need to be better for it.
1050
00:42:30,410 --> 00:42:31,820
We can't stop.
1051
00:42:31,820 --> 00:42:34,250
None of us are going to
go park under a bunker
1052
00:42:34,250 --> 00:42:36,470
and call it the end.
1053
00:42:36,470 --> 00:42:37,445
There is a future.
1054
00:42:37,445 --> 00:42:38,820
And we're going
to be part of it.
1055
00:42:38,820 --> 00:42:40,670
And we're going to define it.
1056
00:42:40,670 --> 00:42:42,250
We're going to create it.
1057
00:42:42,250 --> 00:42:45,200
Well Kenneth, that's exactly
what you and the team are doing
1058
00:42:45,200 --> 00:42:46,920
and people are rising to it.
1059
00:42:46,920 --> 00:42:49,460
And it's energizing
and inspiring to me.
1060
00:42:49,460 --> 00:42:51,320
And I'm grateful that
I had the opportunity
1061
00:42:51,320 --> 00:42:53,903
to spend time with you and your
team today and really grateful
1062
00:42:53,903 --> 00:42:57,420
that you're showing how to
rise up to a whole new level.
1063
00:42:57,420 --> 00:42:58,640
So thank you very much.
1064
00:42:58,640 --> 00:43:00,020
Let's do it together.
1065
00:43:00,020 --> 00:43:00,710
I'm with you.
1066
00:43:00,710 --> 00:43:01,230
All right.
1067
00:43:01,230 --> 00:43:01,730
Thank you.
1068
00:43:12,710 --> 00:43:15,290
Thank you, Kenneth
and Lonnie. I am
1069
00:43:15,290 --> 00:43:19,190
honored to be presenting this
year's Cheri Bruno Ambassador
1070
00:43:19,190 --> 00:43:20,810
of Excellence Award.
1071
00:43:20,810 --> 00:43:23,510
This special
recognition was named
1072
00:43:23,510 --> 00:43:27,320
after our beloved team member
and friend, Cheri Bruno.
1073
00:43:27,320 --> 00:43:31,190
Cheri was an incredible
example of Red Shoes Living.
1074
00:43:31,190 --> 00:43:34,880
She was optimistic, kind,
thoughtful, grateful,
1075
00:43:34,880 --> 00:43:38,570
and always found ways to
encourage those around her.
1076
00:43:38,570 --> 00:43:40,610
We miss her dearly.
1077
00:43:40,610 --> 00:43:44,030
We created this award last
year to honor Cheri's memory
1078
00:43:44,030 --> 00:43:46,820
and to celebrate others
at PRMI who inspire
1079
00:43:46,820 --> 00:43:49,100
us to be our best selves.
1080
00:43:49,100 --> 00:43:52,100
I'm happy to be presenting
it again this year to two
1081
00:43:52,100 --> 00:43:55,670
amazing people who are known
throughout our organization
1082
00:43:55,670 --> 00:43:59,600
for their kindness, cooperative
attitude, dedication,
1083
00:43:59,600 --> 00:44:03,290
foresight, professionalism
and expertise.
1084
00:44:03,290 --> 00:44:07,490
These individuals embody Red
Shoes Living in all they do.
1085
00:44:07,490 --> 00:44:12,470
Please join me in recognizing
2020's winners, Shellie George
1086
00:44:12,470 --> 00:44:14,680
and Karie Gallegos.