Tools and Technology

As a mortgage specialist, you have the knowledge to guide customers to the right products and help them navigate the loan process from consultation to funding. Primary Residential Mortgage, Inc. wants to make sure your skills reach as many customers as possible.

We’ve invested in a diverse suite of marketing services to increase your visibility, capture more leads and elevate your personal brand. Here’s the best part about our technology products: you don’t have to spend time keeping up with the latest trends because not only do we invest in the technology, we also provide the staff to make it work for you.

I Want Better

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ClickApproval This secure application allows customers to complete the loan process right from their phone, tablet or computer. The software can instantly verify income and assets, and borrowers can upload documents right into the app.  

MonitorBase This software generates leads based upon monitored behavior changes and can instantly match your borrowers with potential loan products. 

Mortgage Coach This tool empowers customers through personalized mortgage education, helping them feel confident in their mortgage decisions. 

I Want Better